Cocktail Napkin Notes.

Our Story

TargetX was started by Brian Niles and Mike Crusi in 1998. As was often the case in the pre-bubble-bursting days, these two former college buddies met at a bar one night after work. Brian told Mike of something he was trying to do at work. They grabbed a cocktail napkin and started making notes. And a company was born. Brian was working as an enrollment and marketing director at a university in Philadelphia and Mike was an engineer at a small firm just outside of Philadelphia.

Today, TargetX is the leading provider of interactive marketing technology and services to nearly 450 colleges and universities. In 1998 TargetX invented email recruiting, in 2003 redefined interactive recruiting, in 2006 introduced the "experience" into campus visit programs and in 2007 introduced the first comprehensive student recruitment management solution.

While our accomplishments are measured by the success and satisfaction of our clients, we are pleased to also be honored for our leadership and growth record. For the past five years, TargetX has been named to the Philadelphia 100 as one of the fastest growing, privately-held firms in the Philadelphia region. Our growth rate is based on superior customer service, high quality solutions, and one of the best teams you'll find in the industry.

We invite you to browse other information about the company listed to the right. If you have any questions, don't hesitate to contact us by using the Contact Us link at the top of the page, or the phone number at the bottom. Thanks for stopping by!