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TargetX Launches Workshop Tour in Three Cities to Help Colleges with Interactive Recruiting

BRISTOL, Pa. — Three of the nation's experts in interactive student recruiting will lead an intensive one-day workshop aimed at helping college admissions and marketing professionals better understand the tools and techniques for engaging today's highly social students.

TargetX, the leading interactive recruiting firm serving higher education, has created the latest in its popular series of one-day workshops: "Interactive Recruiting Redefined: Online, In Print and In Person."

The workshop will be offered on three dates in three cities:

• July 10, Boston
• August 14, Chicago
  
• October 23, Charlotte
  

The fee is $350 ($300 for clients) and covers a full day of sessions, all workshop materials, continental breakfast, lunch and refreshments in the afternoon. In addition, attendees will have an opportunity after the workshop to meet one-on-one with presenters to discuss their specific challenges and needs.

There is also an optional second day when TargetX clients, prospects and workshop attendees can learn about the company's products and services, and hear about its plans for the future. There is no charge for the second day.

"This workshop is for college professionals who are struggling to keep up with the enormous changes in student recruiting," said TargetX CEO Brian Wm. Niles. "We'll help them cope with the challenges of connecting with their best-fit students in ways that are authentic and distinctive."

Niles, who is nationally recognized as an interactive marketer and a leading authority on electronic recruiting, will be one of the presenters. He will be joined by Jeff Kallay, one of the more provocative and entertaining voices in higher education today, and by Adrienne Bartlett, an expert on the use of new media and the social web in admissions.

The three speakers will be joined by admissions and marketing officers from around the country who will share their experiences and offer insights into the changing nature of interactive recruiting.

Workshop sessions will include:

• Building Your Case for Change: Trends You Need to Know
  
• Authentic Experiences In Person
  
• Social Media and Delivering the Online Experience
  
• A New Approach to Your Communication Plan
  

This is the latest in the popular series of one-day workshops offered by TargetX. Starting in 2004, the workshops have attracted over a thousand participants from colleges throughout the United States and Canada.

For more information and to register, visit: www.targetx.com/workshop

About TargetX

Since 1998, TargetX has been higher education's most innovative recruiting company, continually developing new technologies and strategies to help colleges attract today's web-savvy students. The company is the leading provider of interactive recruiting solutions, helping over 450 schools communicate more effectively with prospective students. It is also the leading authority on building campus visit experiences and solutions that meet the needs of today's Millennial generation.

TargetX has developed a reputation for objective and expert counsel, offering a popular series of workshops and seminars, presenting at dozens of conferences around the country, producing a weekly newsletter of tips and trends, and generating the only podcast devoted to student recruiting.