Author: Brian Wm. Niles

Be the Customer

You’ll hear me talk (and rant) about customer service and how I believe it’s the silver bullet to many institution’s issues building and maintaining a prosperous enrollment-to-endowment effort.  And frankly, it hasn’t been one of higher education’s strong suits.  But perhaps for some struggling to meet that first year enrollment this summer, keeping those you enroll or hitting that fund raising goal, some simple, yet powerful tips are in order.

The Perfect Storm (Graduate Edition)

This week I was provided an opportunity for the 21st consecutive year to speak at the National Association of Graduate Admission Professionals (NAGAP) conference this year in San Diego.  Over those two plus decades, I’ve seen the world of graduate professionals rapidly mature while facing challenging trends internally and externally to their campuses.

Going green on campus with mobile reading

Happy Earth Day to all! In the spirit of today’s holiday, we thought this would be a great opportunity to highlight how the Decision Cloud is saving trees while making admission officers’ lives a whole lot easier. We chatted with TargetX’s Angel Navedo about how the mobile and online reading tool can help your campus while doing their part to help save the world.

No Permission

For some of you at selective institutions, you have a little more than 2 weeks to fill your class for this Fall. For most of you that admit more than you deny, May 1 isn’t what it used to be, but more importantly, you have more applications and more admits to try to persuade to enroll in the Fall.

Who's your customer

First, thank you for the lack of hate mail from last week’s Recruitment Minute, “What’s your business?” Maybe what I’m talking about here is beginning to resonate with the higher education industry (or perhaps everyone is just on vacation). But let’s not count our Mai Tais too soon.

What's your business?

First, let me congratulate you on getting past that subject line and deciding to read on. For many of your colleagues, the word “business” might as well be a four-letter word. Here at the annual UB Tech Conference in Orlando, we’re having that discussion specifically about cloud computing and its benefits for getting a college or university to focus on their business.


Anyone who has spent any time with me knows that if I try to do more than one thing at the same time, none of those efforts are done well. I’m probably not too different from most of you. So for me to be effective as a manager or a partner or a father, it’s important that I stay focused on one thing at a time.

Strengths. Space. Success.

As promised, I am providing you with an update from our staff retreat regarding our Strengths Finder exercise (see the Recruitment Minute “Hide not your talents” from December 14, 2012). We met at JG Domestic in Philadelphia for our annual day-long retreat (next time you’re in the City of Brotherly Love, be certain to pay this Jose Garces restaurant a visit).

Hide not your talents

“Hide not your talents. They for use were made. What’s a sundial in the shade?” -Benjamin Franklin As we come to the end of what seems like a fast year, many of us take stock in what has been and what could be.

Don't hate on us

In September 2000, I walked into the exhibit hall at the National Association for College Admission Counseling (NACAC) conference in Washington DC for the first time as a vendor. For many years I had attended this event as an admissions counselor, director of admissions or marketing coordinator.
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