Author: Brian Wm. Niles

What’s your business?

First, let me congratulate you on getting past that subject line and deciding to read on. For many of your colleagues, the word “business” might as well be a four-letter word. Here at the annual UB Tech Conference in Orlando, we’re having that discussion specifically about cloud computing and its benefits for getting a college or university to focus on their business.


Anyone who has spent any time with me knows that if I try to do more than one thing at the same time, none of those efforts are done well. I’m probably not too different from most of you. So for me to be effective as a manager or a partner or a father, it’s important that I stay focused on one thing at a time.

Strengths. Space. Success.

As promised, I am providing you with an update from our staff retreat regarding our Strengths Finder exercise (see the Recruitment Minute “Hide not your talents” from December 14, 2012). We met at JG Domestic in Philadelphia for our annual day-long retreat (next time you’re in the City of Brotherly Love, be certain to pay this Jose Garces restaurant a visit).

Hide not your talents

“Hide not your talents. They for use were made. What’s a sundial in the shade?” -Benjamin Franklin As we come to the end of what seems like a fast year, many of us take stock in what has been and what could be.

Don't hate on us

In September 2000, I walked into the exhibit hall at the National Association for College Admission Counseling (NACAC) conference in Washington DC for the first time as a vendor. For many years I had attended this event as an admissions counselor, director of admissions or marketing coordinator.

Professional development is not your employer's responsibility

Whoa!  If you’re an employer reading this, I can already hear your exhales of relief.  But we’ll get back to you in a moment.  If you’re an employee, I feel your anger directed toward me right now.  So, let’s focus on you first.

Sometimes the answers are simple

This year marked my 18th NAGAP conference. For my acronym-challenged friends, this is the National Association of Graduate Admissions Professionals. My first presentation, in 1994 in San Francisco, was entitled “What is WWW?” Oh how the times have changed. Over my career in higher education, I’ve attempted to bridge the divide between the undergraduate and graduate recruiting efforts — bringing the lessons learned recruiting an 18-year-old to the world of recruiting adults.


“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” – Dr. Seuss I’ve been doing some research for an upcoming set of conference presentations called “If I ran the zoo (and your admissions office too)” based on the lessons we can learn from the wonderful Dr.

In my free time

I’m back!  After a long pause in blogging, I’m back and geared up to continue our discussions online.  What have I been doing in my “free time” you ask?  Would you believe writing a book?

We started TargetX in 1998 on the idea that there is a growing disconnect between how students search for and select the right college and how colleges communicate with them.

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