Author: Brian Wm. Niles

Don't hate on us

In September 2000, I walked into the exhibit hall at the National Association for College Admission Counseling (NACAC) conference in Washington DC for the first time as a vendor. For many years I had attended this event as an admissions counselor, director of admissions or marketing coordinator.

Professional development is not your employer's responsibility

Whoa!  If you’re an employer reading this, I can already hear your exhales of relief.  But we’ll get back to you in a moment.  If you’re an employee, I feel your anger directed toward me right now.  So, let’s focus on you first.

Sometimes the answers are simple

This year marked my 18th NAGAP conference. For my acronym-challenged friends, this is the National Association of Graduate Admissions Professionals. My first presentation, in 1994 in San Francisco, was entitled “What is WWW?” Oh how the times have changed. Over my career in higher education, I’ve attempted to bridge the divide between the undergraduate and graduate recruiting efforts — bringing the lessons learned recruiting an 18-year-old to the world of recruiting adults.


“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” – Dr. Seuss I’ve been doing some research for an upcoming set of conference presentations called “If I ran the zoo (and your admissions office too)” based on the lessons we can learn from the wonderful Dr.

In my free time

I’m back!  After a long pause in blogging, I’m back and geared up to continue our discussions online.  What have I been doing in my “free time” you ask?  Would you believe writing a book?

We started TargetX in 1998 on the idea that there is a growing disconnect between how students search for and select the right college and how colleges communicate with them.

Crap App

Reading an article by Eric Hoover this morning in the Chronicle of Higher Education titled “The Curious Case of ‘Catnip’ and the Common Application” where a director of a school in Massachusetts calls these VIP applications “crap apps”. Reminded me of a meeting a couple of years ago at a tuition-dependent, fairly expensive, moderately-competitive institution in one of the most densely populated college regions in the US.

Technology Gremlins in the House

“[The road to] hell is paved with good intentions.” - Saint Bernard of Clairvaux (1091-1153) At the end of 2009 I was sitting with Adrienne Bartlett to plan our free-on-friday webcasts for the following year.  I have been overwhelmed at the success of these events both in terms of attendance as well as the content we’ve been able to provide in a short, live and interactive session once a month.

Interview/Discussion: That's Why I Chose Yale

Earlier this week, I had the opportunity to interview Andrew Johnson, a senior assistant director of admissions at Yale University and director, producer and writer of the now-popular and viral video, “That’s Why I Chose Yale.”  I was joined by two of my friends, Jeff Kallay (TargetX’s VP for Consulting) and Abby Laporte (high school senior and host of Abby’s Road).
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