Guest Author for this post: Gil Rogers, Chegg Enrollment ServicesChegg is a Platinum Sponsor of the 2016 TargetX CRM SummitThis post originally appeared on LinkedIn on April 25, 2016
Ah … spring. The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.
Gone are the days of applying to just a couple of colleges by sitting at a computer (or in my case, a typewriter), filling out page after page of questions, crafting creative essays, and sending along a fee by check to each institution.
In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?
Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next.
With recruitment season underway, most admissions counselors are on the road, visiting prospective students at high schools and college fairs within their territory. But what about international admissions counselors? Finances often limit the amount of travel to recruit overseas. With international student enrollment on the rise for the eighth consecutive year, colleges want to capitalize on the increasing number of foreigners interested in attending US-based institutions.
It’s finally here! NACAC is upon us and we’re really excited about everything going on at this year’s show. It’s always a great opportunity to hear about the key issues facing our colleagues in admissions — from counselors to VPs. Never a dull moment at NACAC!
Now you have the convenience to view student data all in one place! — Alex Sigillio
Have you heard?!? Sasha Peterson, TargetX CEO, will host Integrating TargetX and Uversity on Thursday, September 24th at 3pm EDT. In this webinar, he’ll discuss the product integration between TargetX’s CRM suite and Uversity’s Schools App. Learn how these two solutions complement one another and what’s next on the product integration roadmap.
Many people are skeptic of social media in higher education. We beg to differ. The issue is that most colleges implement a social media strategy to engage prospective students, and more often than not, fail to see the return on their investment.
With the release of our latest white paper, Recruiting Overseas: 2015 International Student Trends(Fall 2014 data), we’ve designed an infographic to stress the importance of creating an international mobile strategy. International students are oriented toward building connections through technology as digital and mobile communication are deeply integrated into their cultures.