Guest Post: Ruffalo Noel Levitz
Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX Summit
Predictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish are… For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country.
The single largest challenge facing the University of Nevada, Reno, according to its Director of Admissions, Steve Maples, was “consistent growth” and the need to reach more students farther away. Maples and his staff needed the right system to help them with effective and efficient communications, outreach, and events to approach the “out-of-state-like” Las Vegas market and beyond.
During the coming week, many of us will make our annual pilgrimage to the National Association of College Admission Counseling (NACAC) conference this year in Columbus, Ohio. Over a quarter of a century ago I attended my first NACAC conference and today I look back at all I have learned on how to make the most of this annual event.
Guest Author for this post: Gil Rogers, Chegg Enrollment Services
Chegg is a Platinum Sponsor of the 2016 TargetX CRM Summit
This post originally appeared on LinkedIn on April 25, 2016
Ah … spring. The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.
In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?
TargetX has released Surveys—a stand-alone package to easily build, customize and deploy surveys to your CRM contacts. Now you can get real-time feedback from your students by pushing out one-question polls or comprehensive surveys to select groups of contacts in your CRM.
With recruitment season underway, most admissions counselors are on the road, visiting prospective students at high schools and college fairs within their territory. But what about international admissions counselors? Finances often limit the amount of travel to recruit overseas. With international student enrollment on the rise for the eighth consecutive year, colleges want to capitalize on the increasing number of foreigners interested in attending US-based institutions.
On December 8th, TargetX gathered a group of higher ed professionals for one of the company’s greatest traditions, iThink. The incredibly popular event was first introduced in 2008 and has continued to assemble administrators from around the country at events like NACAC and the TargetX users group (CRM Summit).
Today is “Giving Tuesday” (or you may see it on social media as #GivingTuesday) for companies and colleges across the globe. So we figured what better way to tell you about the big event than to hear it from our own TargetX advancement gurus 🙂
We asked our Director of Advancement, Wendy Davis and Project Manager, Megan Sneeringer to tell us more about the day and what it means for higher ed.
Yesterday marked the beginning of the college search process with my daughter, Sarah, by traveling a couple of miles into the City of Brotherly Love for the National College Fair at the Philadelphia Convention Center. My first encounter with this fair was in 1990 when it was at the former Philadelphia Conference Center and I was a much younger first year admission counselor.