Best Practices

How to Increase Freshman Yield and Hit Key Demographics — The University of Nevada, Reno Story

The single largest challenge facing the University of Nevada, Reno, according to its Director of Admissions, Steve Maples, was “consistent growth” and the need to reach more students farther away. Maples and his staff needed the right system to help them with effective and efficient communications, outreach, and events to approach the “out-of-state-like” Las Vegas market and beyond.

Getting the Most Out of the Exhibit Hall at NACAC

During the coming week, many of us will make our annual pilgrimage to the National Association of College Admission Counseling (NACAC) conference this year in Columbus, Ohio. Over a quarter of a century ago I attended my first NACAC conference and today I look back at all I have learned on how to make the most of this annual event.

The Three Types of Students That Fill Your Class (and how to recruit them)

Guest Author for this post: Gil Rogers, Chegg Enrollment Services Chegg is a Platinum Sponsor of the 2016 TargetX CRM SummitThis post originally appeared on LinkedIn on April 25, 2016Ah … spring.  The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.

The Right Communication At The Right Time

In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?

3 Ways to Increase Outreach Efforts to Recruit International Students

With recruitment season underway, most admissions counselors are on the road, visiting prospective students at high schools and college fairs within their territory. But what about international admissions counselors? Finances often limit the amount of travel to recruit overseas. With international student enrollment on the rise for the eighth consecutive year, colleges want to capitalize on the increasing number of foreigners interested in attending US-based institutions.

Addressing retention. One conversation at a time.

On December 8th, TargetX gathered a group of higher ed professionals for one of the company’s greatest traditions, iThink. The incredibly popular event was first introduced in 2008 and has continued to assemble administrators from around the country at events like NACAC and the TargetX users group (CRM Summit).

Get familiar with #GivingTuesday

Today is “Giving Tuesday” (or you may see it on social media as #GivingTuesday) for companies and colleges across the globe. So we figured what better way to tell you about the big event than to hear it from our own TargetX advancement gurus 🙂We asked our Director of Advancement, Wendy Davis and Project Manager, Megan Sneeringer to tell us more about the day and what it means for higher ed.

Is this thing on?

Yesterday marked the beginning of the college search process with my daughter, Sarah, by traveling a couple of miles into the City of Brotherly Love for the National College Fair at the Philadelphia Convention Center.  My first encounter with this fair was in 1990 when it was at the former Philadelphia Conference Center and I was a much younger first year admission counselor.  

Overheard

Now that I’m almost done the annual NoelLevitz-to-CRMSummit-to-ACT-to-NACAC-to-Educause-to-Dreamforce tour, I’ve noticed a series of topics that keep cropping up in my conversations:1/3rd of colleges are thriving, 1/3rd are striving and 1/3rd are struggling.  For those struggling, the annual rotating door of admissions directors occurred at many.
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