The single largest challenge facing the University of Nevada, Reno, according to its Director of Admissions, Steve Maples, was “consistent growth” and the need to reach more students farther away. Maples and his staff needed the right system to help them with effective and efficient communications, outreach, and events to approach the “out-of-state-like” Las Vegas market and beyond.
Guest Author for this post: Gil Rogers, Chegg Enrollment Services
Chegg is a Platinum Sponsor of the 2016 TargetX CRM Summit
This post originally appeared on LinkedIn on April 25, 2016
Ah … spring. The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.
Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next.
From student information systems to MOOCs and e-learning, technology has become enmeshed in all aspects of higher education. So it’s no surprise that technology can have a profound effect on student progress and success. However, in response to accelerated advancements in technology, institutions must re-evaluate their existing resources and processes to ensure that their technologies are able to support today’s students.
It’s been one month since the Every Student Succeeds Act was signed into law. As the most recent iteration of the Elementary and Secondary Education Act, this law seeks to give states more authority and accountability over achievement goals, academic standards, assessment, and intervention strategies.
We’ve all seen it—campus departments operating independently from one another, housing data and processes in varying silos of isolation. But to transform the student experience, institutions must invest in technology solutions that help build relationships and advance lifelong communications with their most important constituencies from recruitment through advancement.
TargetX has released Surveys—a stand-alone package to easily build, customize and deploy surveys to your CRM contacts. Now you can get real-time feedback from your students by pushing out one-question polls or comprehensive surveys to select groups of contacts in your CRM.
It’s November, which means the holiday season is in full swing. Black Friday. Online shopping. Wish lists. Is your heart racing yet? In higher ed, we often look forward to the holiday break, relishing the thought of having some time for ourselves and our families.
The Coalition. I’m sure you’ve seen plenty of higher ed news headlines with these two simple words. So what’s all the buzz about? More than 80 prestigious public and private institutions have teamed up to form The Coalition for Access, Affordability and Success (aka The Coalition), announcing their revolutionary approach to the college application process.
Many people are skeptic of social media in higher education. We beg to differ. The issue is that most colleges implement a social media strategy to engage prospective students, and more often than not, fail to see the return on their investment.