Breaking Through the Social Media Noise to Retain Students—The Western Kentucky University Story

Social media is a noisy place. Busy newsfeeds deliver competing messages. It can be a frustrating environment for enrollment professionals trying to break through the din to communicate effectively with students.In 2008, Dr. Corie Martin, director of web services and digital marketing at Western Kentucky University (WKU), found herself in this exact position.

Meet Danielle Pizza

Learn more about Danielle Pizza Danielle joined TargetX in February and works out of our Philadelphia office. As the Director of Success and Support, Danielle’s goal is to make sure our clients are successful and solving and roadblocks they may be facing.

TargetX In Action: College of William & Mary

Introducing the TargetX In Action Blog Post SeriesTargetX In Action is a blog post series dedicated to sharing client success stories. Learn more about how institutions are engaging students more effectively and working more efficiently with the TargetX suite of solutions.

Meet Vinu Vijayan

Learn more about Vinu Vijayan Vinu has been at TargetX for almost two years, and works remotely in Albany, NY. As a Virtual Admin Consultant he helps some of our clients manage their CRM and ensures that they are getting the most out of their TargetX products.

[Infographic] 2017 Social Admissions Report

From recent trends in social media usage and shifts in student use of digital tools, this year’s edition of the Social Admissions Report will provide the information you need to stay up-to-date with what prospective students want and the best ways to communicate with them.

The Transformation of #GivingTuesday in Higher Ed

Happy #GivingTuesday! Now that everyone’s bellies are stuffed and your wallet is begging you to give it a rest from all the shopping this weekend, it’s time to give back. TargetX is a big supporter of #GivingTuesday and its motto, “a day when the world comes together!”I asked CRM Consultant and committee member of TargetX’s philanthropic initiative, Power of X, Megan Sneeringer, what she thought about #GivingTuesday and how higher ed can benefit from the special day.

Add|Drop Podcast Episode 2.0: Jim Hundrieser

Brian interviews long-time higher education administrator, Jim Hundrieser, the Associate Managing Principal at the Association of Governing Boards of Universities and Colleges. Jim’s association helps colleges build stronger and more diversified business models, identify revenue opportunities, review current practices to streamline operations and embed these opportunities into institutional strategic plans.

TargetX Recap of Dreamforce with Abe Gruber

I chatted with TargetX Sales Engineer, Abe Gruber, about his experience at Salesforce’s big user conference, Dreamforce and what’s in it for higher ed. Here’s what he had to say:AN: For folks who may not know, tell us… what’s Dreamforce?

The Top 5 Reasons to Attend the CRM Summit

I may be a little biased, but the CRM Summit is my favorite event of year. I love getting the opportunity to meet our clients and hear their stories every summer!Beyond that, we’ve got a lot of really cool things happening at this year’s Summit and I wanted to share what I think are the top 5 reasons to join us in San Diego in July!
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