Happy #GivingTuesday! Now that everyone’s bellies are stuffed and your wallet is begging you to give it a rest from all the shopping this weekend, it’s time to give back. TargetX is a big supporter of #GivingTuesday and its motto, “a day when the world comes together!”
I asked CRM Consultant and committee member of TargetX’s philanthropic initiative, Power of X, Megan Sneeringer, what she thought about #GivingTuesday and how higher ed can benefit from the special day.
Brian interviews long-time higher education administrator, Jim Hundrieser, the Associate Managing Principal at the Association of Governing Boards of Universities and Colleges. Jim’s association helps colleges build stronger and more diversified business models, identify revenue opportunities, review current practices to streamline operations and embed these opportunities into institutional strategic plans.
I chatted with TargetX Sales Engineer, Abe Gruber, about his experience at Salesforce’s big user conference, Dreamforce and what’s in it for higher ed. Here’s what he had to say:
AN: For folks who may not know, tell us… what’s Dreamforce?
I may be a little biased, but the CRM Summit is my favorite event of year. I love getting the opportunity to meet our clients and hear their stories every summer!
Beyond that, we’ve got a lot of really cool things happening at this year’s Summit and I wanted to share what I think are the top 5 reasons to join us in San Diego in July!
Attendees at TargetX’s annual CRM Summit this summer in Vegas received a sneak peek at a new documentary, “Ivory Tower: Is College Worth the Cost?“, produced by CNN. Thankfully, we had a cocktail hour prior to the screening as for some it was a movie with a tough message to absorb for those of us in higher education.
Yesterday marked the beginning of the college search process with my daughter, Sarah, by traveling a couple of miles into the City of Brotherly Love for the National College Fair at the Philadelphia Convention Center. My first encounter with this fair was in 1990 when it was at the former Philadelphia Conference Center and I was a much younger first year admission counselor.
Now that I’m almost done the annual NoelLevitz-to-CRMSummit-to-ACT-to-NACAC-to-Educause-to-Dreamforce tour, I’ve noticed a series of topics that keep cropping up in my conversations:
1/3rd of colleges are thriving, 1/3rd are striving and 1/3rd are struggling. For those struggling, the annual rotating door of admissions directors occurred at many.
I love the energy of a campus in the fall! Students are signing up for activities, joining clubs, reconnecting with athletic coaches and teammates, re-engaging their social connections. As we think of the day when these students will be our alumni, we will leverage their affinity to these clubs, groups, and athletics experiences to conduct segmentation and outreach.
Anyone who has spent any time with me knows that if I try to do more than one thing at the same time, none of those efforts are done well. I’m probably not too different from most of you. So for me to be effective as a manager or a partner or a father, it’s important that I stay focused on one thing at a time.