Guest Post: Ruffalo Noel Levitz
Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX Summit
Predictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish are… For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country.
Introducing the TargetX In Action Blog Post Series
TargetX In Action is a blog post series dedicated to sharing client success stories. Learn more about how institutions are engaging students more effectively and working more efficiently with the TargetX suite of solutions.
The single largest challenge facing the University of Nevada, Reno, according to its Director of Admissions, Steve Maples, was “consistent growth” and the need to reach more students farther away. Maples and his staff needed the right system to help them with effective and efficient communications, outreach, and events to approach the “out-of-state-like” Las Vegas market and beyond.
During the coming week, many of us will make our annual pilgrimage to the National Association of College Admission Counseling (NACAC) conference this year in Columbus, Ohio. Over a quarter of a century ago I attended my first NACAC conference and today I look back at all I have learned on how to make the most of this annual event.
Guest Author for this post: Gil Rogers, Chegg Enrollment Services
Chegg is a Platinum Sponsor of the 2016 TargetX CRM Summit
This post originally appeared on LinkedIn on April 25, 2016
Ah … spring. The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.
Gone are the days of applying to just a couple of colleges by sitting at a computer (or in my case, a typewriter), filling out page after page of questions, crafting creative essays, and sending along a fee by check to each institution.
In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?
Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next.
From student information systems to MOOCs and e-learning, technology has become enmeshed in all aspects of higher education. So it’s no surprise that technology can have a profound effect on student progress and success. However, in response to accelerated advancements in technology, institutions must re-evaluate their existing resources and processes to ensure that their technologies are able to support today’s students.
It’s been one month since the Every Student Succeeds Act was signed into law. As the most recent iteration of the Elementary and Secondary Education Act, this law seeks to give states more authority and accountability over achievement goals, academic standards, assessment, and intervention strategies.
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