Guest Post: Ruffalo Noel Levitz
Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX Summit
Predictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish are… For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country.
Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next.
The latest SAT results are in, but it seems students are less prepared for college than ever.
The College Board, owner of the SAT, released results for the Class of 2015. Scores dropped to their lowest level in ten years. The average score was 1490 out of a possible 2400, down seven points from the previous year.
Reflecting on the latest data from the 2015 Social Admissions Report made us consider: What are the most important questions your admissions team should be asking about student recruitment and mobile? We’ve assembled our top 4 below along with pro tips for making the most out of your efforts.
Last week, the Uversity team was lucky enough to host James Steen, Vice-President of Enrollment Management at Houston Baptist University (HBU), for a webinar that detailed his approach to a successful enrollment strategy. Under his leadership, HBU has experienced unprecedented growth in its freshman student enrollment which is why we couldn’t resist the opportunity to ask him a few follow-up questions.
Have you read this article yet? If not, I suggest you do. I came across this post from Susan Grajek (Educause) a few months ago when it first came out, but revisited it post-Educause as our team returned from the conference and many of these themes were highlighted when talking to clients and colleagues from different campuses.
Predictive analytics has become increasingly popular in the higher education community, as leadership seeks to determine students’ likelihood to enroll or withdraw from a given institution. Western Governors University (WGU), a private, nonprofit, online institution, has a dedicated research team at the forefront of the predictive analytics push.
Michael Dooney, Assistant Director of Graduate Admissions and doctoral student at Seton Hall University, is investigating how universities’ social media admissions strategies affect student enrollment. Impressed with Uversity’s research demonstrating the positive relationship between Schools App and student enrollment, he is currently observing the interactions within our private community to further understand social media’s impact on yield rates for incoming college freshman.
When Bruce Perkins became the Director of Admissions at Oklahoma Baptist University in 2006, he inherited a team that was exhausted and feeling down. They were coming off of years of unattainable goals and declining enrollment, and he knew that he had to make some serious changes.
Social media is being adopted by everyone on campus, and social media “mashup” pages have been a huge trend in higher ed over the past few years. Institutions need a way to aggregate their content, and some institutions are taking their mashups/ social directories to a whole new level.