No software to install
Since TargetX is a web-based service, there's no software for you to install or upgrade. Our service is platform independent so it doesn't matter whether you use Windows, Macintosh, Unix, Linux, etc. Quite simply, eXpress is MIS or IT department independent!
You decide when to send the message
Wish to create your email message but not have it go out until a specified day and time in the near future? You can do that with eXpress.
Your own library
One of our most popular features is the ability to create, save and retrieve messages. This librarying capability allows you to design or compose your message, send tests to everyone who needs to see it, make any necessary changes or adjustments, then save it. When you're ready to broadcast the message, you can query your database for the target audience, then retrieve the message and send. With the eXpress library, you can also store and retrieve any number of letterhead templates.
HTML and rich media emails
If you can create it, we can send it. Create an html design and we'll deliver it as a graphic-rich email to the recipients you choose. eXpress is even capable of sending multipart messages (text and HTML together). Now you can reach everyone on your list — regardless of their viewing preferences.
Your logo on your text emails
With a simple click of the mouse, you can add the visual appeal of a graphically-rich header to your plain text emails — and you don't have to know anything about HTML
Forward-to-a-Friend
We add a link that encourages recipients of your messages to forward them to friends and colleagues. eXpress then allows you to track who received the forwarded messages. The TargetX service also makes it possible for those friends and colleagues to sign up for future email communication from you.
Increase deliverability of your messages
We provide a spam-check feature that helps you avoid the increasing number of filters and blockers that now populate the web. Spam Check reviews your email message and grades it based on content, design and transmission protocols that are thought to be used by spammers. By reducing your spam score, you increase the likelihood that your legitimate, permission-based emails will be delivered.
Always a clean database
If you have data coming from multiple sources (SAT's, sign-up forms, various department databases, etc.), it's easy to have hundreds of duplicate records in your database. TargetX cleans your data and ensures that each email address receives only one message.
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Optimized delivery
Messages sent via eXpress are optimized for delivery to the major Internet Service Providers (like Yahoo, AOL and Google). When you send an HTML/multipart message, you can count on us to automatically provide the optimal format. Users who cannot view HTML will see the plain-text version and will be able to click through all URLs in the message. And because we have "whitelist status," your message will bypass initial filters with the best chance of reaching the final destination — the inbox.
Permission-based communication
A generic or custom sign-up web page can be linked to your website so that visitors to your site can "opt in" to email communication from you. Opt-in and opt-out management is fundamental to the permission-based approach of TargetX.
A sophisticated testing tool
eXpress gives you the ability to test your subject line, call-to-action, anything that may influence the effectiveness of your email communication. Because of the immediacy of email, you can read your results in hours — not days or weeks — then roll out the most effective message to everyone.
Customized data intelligence
Targeting is the key to any good marketing campaign, whether online or offline. eXpress allows custom data fields or demographic categories to be created on the fly, so you work with your own definitions, not ones forced by the software.
Tracking recipients' response
You can include links in your email messages to encourage recipients to visit particular web pages. The trackable URL feature of eXpress tells you not only how many recipients clicked on each URL, but it also identifies who clicked through. The result is more effective campaign management and faster and more effective follow up.
Specialized activity reports
You can isolate certain broadcasts and see the results in a side-by-side comparison. That gives you insight into the group response to your messages. You can also search for an individual record and see the messages received by that person, and the activity that resulted. By reviewing click-throughs, profile updates, forwards, etc., you'll get insight into the interests and needs of that particular individual.
Up-to-date profiles
Prospective students, alumni and others in your database can update their information on your list simply by clicking on the profile update link included at the bottom of every email you send out. You can also update any individual's information yourself from the client area.
Export data whenever you wish
You can easily export your data from our database and into your own at any time. Select from current subscribers, un-subscribers, bouncebacks or everyone on your list. You can even select based on the date the person was added to your database.
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