Is this message necessary?

We live our lives in a rush. Don’t be late to work, hurry home… it’s exhausting! Five minutes to yourself can be a welcome gift.

The fermata: mark from the composer to the conductor to hold the pause.

As busy as we are in the professional world, imagine being 17 again. Going to school 7 hours a day (keeping your grades as high as possible to get into the perfect college), followed by working as many hours as possible to save up for college, to buy a car, to take a date to prom — participating in enough extracurricular activities to put on your college applications, studying all night, and still having an active social life.

So how do students process the messages that we send? Before you hit the Send button, think: Is this a necessary message? Will this make an impact on the student? Why am I sending this email?

As author and blogger Seth Godin suggests in a recent post entitled The fermata, “If you have to rush to say it, it might not be worth saying.”

In Client Support, we get calls regularly from panicked admissions counselors who “just found out they need to send this email — TODAY.” Before you panic and send a message that is not crucial, before you rush and send something incorrect, ask yourself why you’re sending the message. Is your message worth the investment? We’ve all heard it time and time again — quality over quantity.

Godin’s message is an important one: “If you’ve got something to say, say it. Slowly. With effect. The audience isn’t going anywhere. At least not the people you care about. No, don’t waste their time. Yes, handle your message with the respect it deserves.”

Read Seth Godin’s post, The fermata.

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