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Interview/Discussion: That’s Why I Chose Yale

Posted by Brian Niles on January 27, 2010

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Earlier this week, I had the opportunity to interview Andrew Johnson, a senior assistant director of admissions at Yale University and director, producer and writer of the now-popular and viral video, “That’s Why I Chose Yale.”  I was joined by two of my friends, Jeff Kallay (TargetX’s VP for Consulting) and Abby Laporte (high school senior and host of Abby’s Road).

(If you have not seen the Yale “admissions musical”, I’ve included it below our discussion video)

Interview with Andrew Johnson, Jeff Kallay, Abby Laporte and Brian Niles

“That’s Why I Chose Yale” Video via YouTube HD

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6 Responses to “Interview/Discussion: That’s Why I Chose Yale”

  1. MelissaNo Gravatar Says:

    Nice interview. I enjoyed watching the musical and it was neat hearing about “The making of…”

  2. uberVU - social comments Says:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by targetx: New blog post: Interview/Discussion: That’s Why I Chose Yale http://www.targetx.com/ithink/?p=2165...

  3. Tweets that mention TargetX | iThink Online -- Topsy.com Says:

    [...] This post was mentioned on Twitter by bloghighed, schools4me, targetx, targetx, Brian Niles and others. Brian Niles said: Interview w/Andrew Johnson, Yale admissions rep, creator & director of "That's Why I Chose Yale" admissions musical http://bit.ly/9kxuWB [...]

  4. Higher Ed TV: Behind the scenes of “That’s Why I chose Yale” with a video interview by TargetX | collegewebeditor.com Says:

    [...] Brian Niles from TargetX – who is very well connected in the admissions world – managed to contact Andrew Johnson, senior assistant director of undergraduate admissions who was behind this production, and got him to sit in front of a web camera for a 20-minute discussion about the video. [...]

  5. Mark RothbaumNo Gravatar Says:

    Thought the video was great. It sounds kind of funny, but the production quality is so high that it almost takes away from what I think is a pretty high level of authenticity. It’s so polished that it feels like a professional marketing video, which it apparently is not.

    Hearing that it was initially meant for viewing before info sessions and not for distribution online, it now makes more sense that the video is over 15 minutes long.

    Kudos to Yale, and thanks for getting the behind-the-scenes story!

  6. yale rep Says:

    [...] … Del. GOP rep to seek Biden’s former Senate seat. Rich circus man says space trip worth $35 …TargetX | iThink OnlineBrian Niles said: Interview w/Andrew Johnson, Yale admissions rep, creator & director of That’s [...]

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