What’s Happening with Admissions Yield in 2013?

The power dynamic of the college search process has shifted into students’ hands.  Literally.  With accessibility tomobile devices, virtual tours, and social media over the past 10 years, students are able to gather more information about college than ever before.Don’t get me wrong — access to information is a great thing, and students are able to make a more educated decision when considering where to enroll.  

Maker's Mark makes good

Know your students. Apologize when you are wrong.Last week, one of Kentucky’s finest, Maker’s Mark bourbon, made a huge mistake. In an effort to combat a possible shortage in their supply, they decided to water down their bourbon to meet the needs of their customers.

How to do more with less

Since I started at TargetX, I would say that I’ve talked to over 200 schools about student recruitment and how technology can assist them. When I have these conversations about the latest trends and tools, I find that we often return to a common topic — the economy and budget.

Sending signals

There are plenty of ways for admissions officers to listen and follow what prospective students are saying about their institution. But what if the tables were turned?An increasing number of students are sending digital supplements along with their applications. Considered “add ons” to the application, they come equipped with web analytics, allowing students to monitor which items have been viewed and opened by admissions officers.

Lessons from the NFL

As someone who has worked in both the corporate and higher-ed worlds, I have always been impressed with the willingness of admissions officers to share their successes and failures with colleagues. While corporate marketers operate in secrecy as if they’re Cold War operatives, admissions folks stand up at conferences around the country, telling their competitors and anyone else in the room what worked for them this year, even providing details in case people want to replicate their successes while avoiding their stumbles.

Introducing the Get Engaged Program

Community Colleges play an important role in the higher education landscape. While most people think of the traditional residential 4-year college experience, today more than 10 million students (approximately 40 percent of all undergraduates) are enrolled in community colleges in the U.S.  

Have you seen the restrooms?

Do you have a driving route that you normally take for family vacations? One where you know all the proper places to stop and use the restroom? For example — my family stops at the Dunkin’ Donuts before we get on the NY Thruway.

Strengths. Space. Success.

As promised, I am providing you with an update from our staff retreat regarding our Strengths Finder exercise (see the Recruitment Minute “Hide not your talents” from December 14, 2012). We met at JG Domestic in Philadelphia for our annual day-long retreat (next time you’re in the City of Brotherly Love, be certain to pay this Jose Garces restaurant a visit).

If you're not content marketing…

If you’re not content marketing these days, you’re not marketing. That’s the battle cry of Joe Pulizzi, author, speaker and content marketing evangelist.Six years ago he launched a marketing services website that has evolved into the Content Marketing Institute, aimed at helping organizations move away from interruption-based marketing and toward the creation of a content-centered strategy.

Brand shifts and yield in 2013

Coming back from holiday break means that it’s time to kick into high gear your accepted student communications, yield events and many conversations with students and parents. It’s the time of year where the conversation shifts and families are getting serious about where they might go to school in the fall.
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