Where everybody knows your name

When the CEO of Groupon, Andrew Mason, resigned in February, he shared this tidbit, ”If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer.” I recognize in higher education using customer as a synonym for student may ignite an interesting debate with faculty.

Wooing International Students Without the Help of US News

Flashback to my junior year of high school in Singapore.  I was an international student, and even though I had followed an American high school curriculum, selecting which US colleges to apply to was overwhelming.

There were the obvious “brand name” institutions: Stanford, Harvard, Yale, as well as universities in famous US cities such as UCLA, or NYU.  

Render authenticity (Part 2)

In last week’s Recruitment Minute, Render authenticity (Part 1), I talked about why it is important to render authenticity in your campus visit experience.  In this week’s conclusion, I want to help you understand a few ways you can move that process along on your own campus.

Finding Your Flock: Admissions Marketing Best Practices for Faith-Based Institutions

While admissions offices across the country attempt to attract the best and brightest, those at private faith-based institutions have the added challenge of dispelling misconceptions prospective students and their parents have about pursuing a faith-based education.

With such a wide variety of “religiously affiliated” institutions in the United States, it’s no wonder secular and spiritual students can have vastly different impressions on the rigor of the coursework, the variety of degree programs offered,

Render authenticity (Part 1)

It’s that time of year. The ball is no longer in your court. Your accepted students are in control and they decide which institution they attend next fall. It’s time for you to get real, ditch the script, and connect with your best-fit students.

Big improvements to Keyword Alerts

We are excited to announce the first major improvement to Keyword Alerts since they were introduced with the launch of our first app. Looking back over this feature’s use from the past couple of years, a couple of issues really stood out: They were extremely cumbersome to set up.

Making college fairs count

Conference season is rapidly approaching for our team here at TargetX. Many of our folks will be traveling around the country meeting with current and future clients, presenting on higher ed industry trends and of course, showcasing TargetX products and services.

Recent updates: Campus photos, targeted posts, and our mobile apps

Here are some recent updates that you might have missed: Campus Photos We’ve periodically received requests from clients for a way to share photos through Schools App. Though we are still working on allowing students to share photos with each other (stay tuned!), we now have a way for clients to share photos with students: Campus Photos!

Announcing: Our New Product Blog!

Keeping our customers up-to-date about changes to Schools App has always been a challenge given the pace of software development here at Inigral. In the past, we’ve tried emails, monthly newsletters, the Center for Clientology, and even personal phone calls from our dedicated team of Clientologists.
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