Sending signals

There are plenty of ways for admissions officers to listen and follow what prospective students are saying about their institution. But what if the tables were turned? An increasing number of students are sending digital supplements along with their applications. Considered “add ons” to the application, they come equipped with web analytics, allowing students to monitor which items have been viewed and opened by admissions officers.

Lessons from the NFL

As someone who has worked in both the corporate and higher-ed worlds, I have always been impressed with the willingness of admissions officers to share their successes and failures with colleagues. While corporate marketers operate in secrecy as if they’re Cold War operatives, admissions folks stand up at conferences around the country, telling their competitors and anyone else in the room what worked for them this year, even providing details in case people want to replicate their successes while avoiding their stumbles.

Introducing the Get Engaged Program

Community Colleges play an important role in the higher education landscape. While most people think of the traditional residential 4-year college experience, today more than 10 million students (approximately 40 percent of all undergraduates) are enrolled in community colleges in the U.S.  

Have you seen the restrooms?

Do you have a driving route that you normally take for family vacations? One where you know all the proper places to stop and use the restroom? For example — my family stops at the Dunkin’ Donuts before we get on the NY Thruway.

Strengths. Space. Success.

As promised, I am providing you with an update from our staff retreat regarding our Strengths Finder exercise (see the Recruitment Minute “Hide not your talents” from December 14, 2012). We met at JG Domestic in Philadelphia for our annual day-long retreat (next time you’re in the City of Brotherly Love, be certain to pay this Jose Garces restaurant a visit).

If you're not content marketing…

If you’re not content marketing these days, you’re not marketing. That’s the battle cry of Joe Pulizzi, author, speaker and content marketing evangelist. Six years ago he launched a marketing services website that has evolved into the Content Marketing Institute, aimed at helping organizations move away from interruption-based marketing and toward the creation of a content-centered strategy.

Brand shifts and yield in 2013

Coming back from holiday break means that it’s time to kick into high gear your accepted student communications, yield events and many conversations with students and parents. It’s the time of year where the conversation shifts and families are getting serious about where they might go to school in the fall.

Are University Admissions Facebook Pages Worth the Effort? [NEW DATA]

While just about every university has their own institution-wide Facebook page, other departments are also attempting to join the fun by creating their own presence.

Since we work with Admissions and Marketing offices, we researched a sample of 70 universities to see if they were utilizing a Facebook Page specifically for the Admissions office.

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