Are you leveraging your Student Search Modeling in TargetX?

Guest Post: Ruffalo Noel Levitz
Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX Summit

Predictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish areā€¦ For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country.

Our predictive model also includes demographic variables such as family income, household buying power, diversity, etc. Many schools load in the predictive model scores for students or schools, but are you importing the additional demographic variables? With the flexibility provided by a Salesforce based CRM, we can easily get these additional variables into the database, to help us make better decisions on where to place our efforts. If, for instance, your inquiry pool had a lot of blank race or ethnicity fields, but you felt you needed to increase diversity outreach efforts, you could use the model to tell you which areas that are you most likely to enroll diverse students from, to help you achieve those goals.

One of the other great benefits of the predictive model that we develop for institutions is that we grade all High Schools in the United States for each College/University. When we were on a campus, we took those ratings and created a field on the school object to house that data. We were then able to have our search predictive model inform our High School Visits and travel strategies. Counselors, we found, would try to fill their days with the 3 to 5 visits we required of them, but those were often in low modeled schools, which led to little to no application or enrollment activity. By including this model data in the CRM, we could then drive counselors to schools that were most likely to impact enrollment.

Ruffalo Noel Levitz Helps You Recruit and Retain the Right Students – All the Way Through the Student Lifecycle

The RNL Complete Enrollment Portfolio is the only offering that provides every crucial component for enrollment management. To learn how you can identify, enroll, and graduate the right students with RNL Complete Enrollment, stop by our table, visit RuffaloNL.com/RNLCompleteEnrollment or join us in Denver on July 26 – 28 for the most comprehensive conference on enrollment management and student success, featuring more than 120 sessions – The Ruffalo Noel Levitz National Conference on Student Recruitment, Marketing and Retention. The conference includes specific tracks for sessions on:
Campuswide

  • Issues and strategic enrollment planning
  • Marketing, recruitment, and financial aid
  • Student retention and success
  • Web and e-recruitment
  • Sessions by institution type

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