TargetX was started by Brian Niles and Mike Crusi in 1998. As was often the case during the dot-com bubble, these two former college friends met at a bar one night and ended up talking about how to take advantage of the web-based technologies exploding around them. Brian was working as an enrollment and marketing director at a university in Philadelphia and Mike was an engineer at a small firm just outside the city. Brian told Mike of an idea he had for using the Internet to help recruit students. They grabbed a cocktail napkin and started making notes. A company was born.

Today, TargetX is the leading provider of interactive marketing technology and services in higher education, helping more than 400 colleges and universities recruit today's web-savvy students. In 1998 TargetX invented email recruiting, in 2003 it redefined interactive recruiting, in 2006 it introduced the "experience" into campus visit programs, and in 2007 TargetX introduced the first comprehensive student recruitment management solution.

While our accomplishments are measured by the success and satisfaction
of our clients, we are pleased to also be recognized for our leadership
and record of growth. For the past six years, TargetX has been
named to the Philadelphia 100 as one of the fastest growing,
privately held firms in the Philadelphia region. For the past
three years, we have been honored by Inc. magazine as
one of the fastest growing companies nationwide.
Our growth is based on superior customer service,
high-quality solutions, and one of the best teams
you'll find in the industry.

TargetX in the News

• Colleges Attract Students with Unique Campus Tours
• TargetX Launches Bold Consulting Division to Help Colleges Recruit Today’s Students
• Marketing the Campus Experience
• Five Campus Tour Traps
• Colleges Seek to Remake the Campus Tour
• TargetX's Student Recruitment Manager (SRM) Selected as Finalist in Salesforce.com's Force.com Forty Competition
• Contest Flushes Out America’s Finest Campus Bathrooms
• Welcome to the Social Web
• ‘Golden Walk’ Gets a Makeover from TargetX’s Auditor of Campus Visits
• TargetX Partners With Boomi to Deliver Industry-Best SaaS Integration Strategy for Higher Education Recruiting
• Bucking the Trend: College Marketing Firm TargetX Is Hiring in the Face of an Economic Storm
• Higher Education Marketing Firm TargetX Ranks Among ‘Fastest Growing’ for 6th Straight Year

The TargetX Philanthropy Effort

TargetX has launched a program that integrates philanthropy and business in an effort to give back to its local communities and its higher education clients.

Patterned after the highly successful 1/1/1/ integrated corporate philanthropy model created by Salesforce.com, the global leader in software-as-a-service business applications, TargetX calls its initiative the “Power of X.”

Each year, TargetX will contribute 1% of its profits to a local cause, 1% of its products to associations that support college recruiting, and 1% of its payroll to allow employees to work for three days with a nonprofit organization in their community.

“We’re proud to be a member of the Salesforce Foundation Power of Us partner program and to embrace its 1/1/1 model,” says TargetX CEO Brian Wm. Niles. “Like Salesforce.com, we believe in integrating philanthropy into our corporate culture. We also believe that such an approach enhances employee performance and boosts morale. In addition to all that, it’s the right thing to do.”

Canal Works

10 Canal Street has been many things in its history dating back to the late 1800's including a wallpaper mill, seed warehouse, radio manufacturer and now an office building. One of the unique aspects of the building today lies on the top floor — a series of artist studios that further enhances its charm. Here is a picture from 1910 when it was a wallpaper mill. Note the horse and buggy on the left side of the picture. Of course, it looks a lot different today!


Directions

Join the TargetX Team

As a fast-growth company, TargetX is always looking for talented individuals to join our unique team. The company prides itself on attracting people who are creative, experienced, self-motivated and see the world differently from everyone else.

For more information, contact us at jobs@targetx.com

Positions Available

• Data Integration Specialist
• Product Implementation Specialist

The TargetX Privacy Policy

TargetX does not knowingly participate in nor condone the unethical use of email addresses, including the sending of Unsolicited Commercial Email (UCE) or spam. Any client found participating in spamming activities using TargetX services will have access to their database and list(s) terminated immediately without notice or refund until such time as the situation is resolved.

All data hosted by TargetX on behalf of its clients is for the sole use of that client and may not be used by either TargetX or other TargetX clients. Access to data is restricted to the management of TargetX and the respective client via a password-protected login. In addition, we maintain strict security measures at our physical facilities to protect against the loss, misuse or alteration of client data and data we collect on the TargetX website.

Email addresses and other registration data we collect on this website are used by TargetX only and will not be rented, sold or shared with any other organization. On every registration form where we ask for contact information, such as an email address, you may "opt-out" of future emails or contact. All emails sent by TargetX for marketing purposes also include a mechanism for opting out of future communications and contact.

If you have any questions or concerns about our privacy policy, please contact us.