TargetX Consulting Services
Align your TargetX CRM with an updated recruitment process to help
you and your team meet your enrollment goals
Brian Wm. Niles
Founder & Chief Evangelist
Brian Wm. Niles is TargetX’s Founder, Chief Evangelist and Lead Consultant. He is a well-respected voice of change in an industry at a tipping point, struggling to be more effective and efficient. Brian has become a leading advocate for colleges to streamline their technology and update their processes in order meet the customization and responsiveness demanded by today’s student consumers.
Brian regularly appears as a keynote speaker and workshop leader at industry conferences, presenting on technology, institutional change and staff development in an entertaining and informative way. He is author of the higher education book, “Overthrowing Dead Culture” and host of the Add|Drop Podcast focusing on stories of change in higher education.
Prior to starting TargetX in 1998, Brian spent his career in college admissions, marketing and enrollment management at both the undergraduate and graduate levels, and as a marketing and enrollment management consultant for nonprofit organizations. He has earned a master’s degree in education from the University of Pennsylvania and lead TargetX for its first 15 years as a leading educational technology firm serving more than 450 colleges and universities.
Review of enrollment history, goals,
current people, process and plans
Review of current business process and recommended changes
Assessment of current CRM implementation and usage
Consulting reports are a dime a dozen in this and most industries. What makes TargetX reports unique is that they are entirely focused on action steps to pursue by the college and all recommendations have been discussed with the team on-campus prior to receiving the report. There are no surprises, but plenty of steps designed specifically for the institution to implement, may of which, with the assistance of others at TargetX.
Our customers have found them to be a useful document, rather than a set of pages that sit on a bookshelf never to be read again. Furthermore, these reports are supplemented by regular check-in calls and/or visits to campus to assist in the follow-through by various teams at the University.