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We've combined a revolutionary way to manage student information, a consumer-friendly student portal for applying online and scheduling campus visits, and the electronic communication tools for which TargetX has become known and respected throughout the industry.
The Impact of SRM
Your life is about to get easier. There is now a one-stop, comprehensive online tool for managing your entire recruitment process.
No more moving data around, no more waiting for IT to deliver reports, no more struggling to figure out who in your inquiry database received what communications.
Everything is in one place, on-demand, with real-time information on prospects, touchpoints and tasks.
The Importance of Integration
TargetX understands the challenge you face if you're using a variety of tools from different companies. And we understand your frustration when told that all components of one system will work together, only to find that they don't.
That's why we have placed such an emphasis on integration. Admissions offices finally have one tool for managing the entire recruitment process, powered by a single database.
The Revolution in Data
With our Student Recruitment Manager, your days of importing and exporting data are over. The open architecture of SRM enables real-time, two-way data exchange with campus information systems, eliminating the need to juggle different silos of data.
This ability to exchange data with your SIS (and also third party vendors like FAFSA) represents a true revolution in data management.
The Power of On-Demand
More and more universities are opting for the benefits of on-demand CRM (Customer Relationship Management), as opposed to the traditional on-premise approach.
The worldwide leader in on-demand CRM is Salesforce.com, whose technology is used by 36,000 companies and organizations — and which we chose as the perfect platform for a fully integrated student recruitment solution.
The Advantage of Force.com
Rather than reinvent the wheel, TargetX has taken the proven Force.com platform that powers the popular Salesforce CRM tool and molded it into the first truly integrated recruitment management tool.
We have combined the award-winning functionality, proven integration, point-and-click customization and 97 percent customer satisfaction of Salesforce with the higher education expertise, experience and technology leadership of TargetX.
The Reaction of IT
Your IT department will love how independent you'll become — able to generate reports, manipulate data, track campaigns, process online applications — all without their help.
They'll also be pleasantly surprised how easy SRM is to integrate with existing IT systems. And since SRM is built on an SaaS platform (Software-as-a-Service), there are no hardware or software investments, and setup and implementation are quick and easy.
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The Components of SRM
Recruitment Manager
SRM goes way beyond the conventional CRM systems available for higher education today. Workflows work the way you want. Data resides in one location while also providing a real-time connection to your enterprise system. And as a web-based tool, TargetX's SRM is available anytime, anywhere so your admissions team stays connected with your future students.
Online Application
While applying for admissions online is more popular than ever, many students and their parents complain about how difficult most online application systems are to use. As part of the integrated student portal that comes with the SRM, we've designed a customizable online application system that's also easy for your applicants to complete.
Campus Visit Scheduler
Your prospective students now have the ability to customize their campus visit online, schedule interviews and tours, sign up for open houses and receptions — thus reducing administrative workload. And since the Campus Visit Scheduler is completely integrated with the SRM system, your admissions team's calendars are synchronized and student reminders are sent automatically.
Electronic Communication
Recruiting today's students is all about connections. To be successful, you have to connect online and you have to provide relevant information. A great strength of the SRM is its automatic integration with the leading email broadcasting and online chat tools in the industry. In addition, you have the option of using TargetX's popular blogging and social networking tools to further enhance your communication efforts.
The Benefits of SRM
Expandability
You can add to the capabilities of SRM through hundreds of add-on products that address the specific needs of your office and staff — everything from telemarketing, to on-demand printing, to Crystal Reports for deeper data analysis. And they can be installed in minutes, not months.
Reportability
Imagine deciding as you get ready to rush to a meeting that you want to bring along a report on how many applicants you have today versus the same time last year. Now you can. SRM offers 40 standardized reports with just a click of a button. All in real time. There is also a process for building your own customized reports
Flexibility
Customization is built into every component of the system. You can add additional data fields, customize the student portal interface, create dashboards, fine-tune automated processes, etc.
Workflow Management
The system can be customized to work the way you and your staff work, and it has the capability to automate various stages in the recruitment process. The goal is to make your staff as efficient as possible and your communications with prospective students as effective as possible.
Integration
In addition to all components of the SRM being completely integrated, the entire system can be combined with TargetX's industry-leading student-recruiting tools, including its email broadcasting and online chat tools.
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