It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today — nontraditional students seeking flexible programs to study part-time while working full-time, an increase in diverse student populations leading to unique needs like additional financial aid, or a recent drop in international student applications to name a few. As enrollment budgets get tighter and goals are set higher, college marketing to high school students has become the priority amongst many enrollment leaders. This group of students, also known as Generation Z, is determining the fate of many colleges and universities who lean heavily on enrollment numbers to financially support their institutions. Guest Post: Ruffalo Noel Levitz Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX Summit Predictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish are… For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country. Guest Post: SMS-Magic SMS-Magic is a Platinum Sponsor at the 2017 TargetX Summit If you happen to stroll around any college campus, you’re likely to see students walking with heads down, engrossed deeply in their mobile devices without caring a dime about the universe around them. The 2017 Social Admissions Report provides the information you need to stay up-to-date on what students are looking for in the college search process. Although mobile and social are no longer new, it is still very important to stay informed and understand where college help sites and social media influence behavior. Guest Author for this post: Gil Rogers, Chegg Enrollment Services Chegg is a Platinum Sponsor of the 2016 TargetX CRM Summit This post originally appeared on LinkedIn on April 25, 2016 Ah … spring. The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class. Gone are the days of applying to just a couple of colleges by sitting at a computer (or in my case, a typewriter), filling out page after page of questions, crafting creative essays, and sending along a fee by check to each institution. In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students? Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next. We know you’ve been busy planning for the holidays, so here are five higher ed and technology stories you may have missed. Get your fill here!