Admissions Marketing

Are you leveraging your Student Search Modeling in TargetX?

Guest Post: Ruffalo Noel Levitz Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX Summit Predictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish are… For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country.

The Three Types of Students That Fill Your Class (and how to recruit them)

Guest Author for this post: Gil Rogers, Chegg Enrollment Services Chegg is a Platinum Sponsor of the 2016 TargetX CRM Summit This post originally appeared on LinkedIn on April 25, 2016 Ah … spring.  The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.

Applicants Gone Wild

Gone are the days of applying to just a couple of colleges by sitting at a computer (or in my case, a typewriter), filling out page after page of questions, crafting creative essays, and sending along a fee by check to each institution.

The Right Communication At The Right Time

In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?

Can Text Messaging Simplify the Admissions Process?

Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next.

3 Ways to Increase Outreach Efforts to Recruit International Students

With recruitment season underway, most admissions counselors are on the road, visiting prospective students at high schools and college fairs within their territory. But what about international admissions counselors? Finances often limit the amount of travel to recruit overseas. With international student enrollment on the rise for the eighth consecutive year, colleges want to capitalize on the increasing number of foreigners interested in attending US-based institutions.

What’s Happening at NACAC

It’s finally here! NACAC is upon us and we’re really excited about everything going on at this year’s show. It’s always a great opportunity to hear about the key issues facing our colleagues in admissions — from counselors to VPs. Never a dull moment at NACAC!
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