Admissions Marketing

Three students on cellphones

Why Mobile Matters – Creating a Seamless Student Experience [Infographic]

It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today — nontraditional students seeking flexible programs to study part-time while working full-time, an increase in diverse student populations leading to unique needs like additional financial aid, or a recent drop in international student applications to name a few.
Three students laughing under a tree

Keeping It Real With Generation Z; Advice For Admissions Marketing

As enrollment budgets get tighter and goals are set higher, college marketing to high school students has become the priority amongst many enrollment leaders. This group of students, also known as Generation Z, is determining the fate of many colleges and universities who lean heavily on enrollment numbers to financially support their institutions.

Are you leveraging your Student Search Modeling in TargetX?

Guest Post: Ruffalo Noel Levitz Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX SummitPredictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish are… For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country.

The Three Types of Students That Fill Your Class (and how to recruit them)

Guest Author for this post: Gil Rogers, Chegg Enrollment Services Chegg is a Platinum Sponsor of the 2016 TargetX CRM SummitThis post originally appeared on LinkedIn on April 25, 2016Ah … spring.  The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.

Applicants Gone Wild

Gone are the days of applying to just a couple of colleges by sitting at a computer (or in my case, a typewriter), filling out page after page of questions, crafting creative essays, and sending along a fee by check to each institution.

The Right Communication At The Right Time

In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?

Can Text Messaging Simplify the Admissions Process?

Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next.