Best Practices

Three students on cellphones

Why Mobile Matters – Creating a Seamless Student Experience [Infographic]

It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today — nontraditional students seeking flexible programs to study part-time while working full-time, an increase in diverse student populations leading to unique needs like additional financial aid, or a recent drop in international student applications to name a few.
Three students laughing under a tree

Keeping It Real With Generation Z; Advice For Admissions Marketing

As enrollment budgets get tighter and goals are set higher, college marketing to high school students has become the priority amongst many enrollment leaders. This group of students, also known as Generation Z, is determining the fate of many colleges and universities who lean heavily on enrollment numbers to financially support their institutions.

How Graduate Enrollment Can Meet The Needs of Part-Time Students

The Future of Graduate Enrollment Graduate students are a huge, growing population, and a big revenue stream for colleges. However, they are changing ⎯ specifically with a shift from full-time enrolled to part-time students ⎯ and institutions have spent more time focusing on their initial recruitment rather than their continued success.

GOP Implications for Community Colleges: Looking Ahead

When I think about the pressures my colleagues in the Community College space are facing, my head starts to spin. The largest sector in higher education is composed of community colleges that serve undergraduate student populations. In fact, according to the College Board approximately 42% of all undergraduate students, many with part-time status, attend a community college.

Are you leveraging your Student Search Modeling in TargetX?

Guest Post: Ruffalo Noel Levitz Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX SummitPredictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish are… For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country.

How to Increase Freshman Yield and Hit Key Demographics — The University of Nevada, Reno Story

The single largest challenge facing the University of Nevada, Reno, according to its Director of Admissions, Steve Maples, was “consistent growth” and the need to reach more students farther away. Maples and his staff needed the right system to help them with effective and efficient communications, outreach, and events to approach the “out-of-state-like” Las Vegas market and beyond.

Getting the Most Out of the Exhibit Hall at NACAC

During the coming week, many of us will make our annual pilgrimage to the National Association of College Admission Counseling (NACAC) conference this year in Columbus, Ohio. Over a quarter of a century ago I attended my first NACAC conference and today I look back at all I have learned on how to make the most of this annual event.

The Three Types of Students That Fill Your Class (and how to recruit them)

Guest Author for this post: Gil Rogers, Chegg Enrollment Services Chegg is a Platinum Sponsor of the 2016 TargetX CRM SummitThis post originally appeared on LinkedIn on April 25, 2016Ah … spring.  The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.

The Right Communication At The Right Time

In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?