Embracing change has been a common theme in higher ed so far this year. Everybody’s talking about the work by a researcher out of Carleton College, who formulated the Higher Education Demand Index, or HEDI. In case you missed it, HEDI suggests enrollment, especially at less selective colleges, won’t survive a decline in degree-seeking students if they continue to ignore the data and turn to status quo solutions (e.g., engaging more target populations like veterans, out of state students, international students). The Future of Graduate Enrollment Graduate students are a huge, growing population, and a big revenue stream for colleges. However, they are changing ⎯ specifically with a shift from full-time enrolled to part-time students ⎯ and institutions have spent more time focusing on their initial recruitment rather than their continued success. Guest Post: Ruffalo Noel Levitz Ruffalo Noel Levitz is a Platinum Sponsor at the 2017 TargetX Summit Predictive modeling for student search has become a must for any institution that wants to reduce waste in their search buy and maximize the impact of their program by, for lack of a better analogy, fishing where the fish are… For instance, Ruffalo Noel Levitz produces 4 predictive models (Prospect to Application) for each search program, with the idea that students within 100 miles of the university will have very different attributes from those outside of that radius, or even outside the state or on the other side of the country. Guest Post: SMS-Magic SMS-Magic is a Platinum Sponsor at the 2017 TargetX Summit If you happen to stroll around any college campus, you’re likely to see students walking with heads down, engrossed deeply in their mobile devices without caring a dime about the universe around them. The single largest challenge facing the University of Nevada, Reno, according to its Director of Admissions, Steve Maples, was “consistent growth” and the need to reach more students farther away. Maples and his staff needed the right system to help them with effective and efficient communications, outreach, and events to approach the “out-of-state-like” Las Vegas market and beyond. Guest Author for this post: Gil Rogers, Chegg Enrollment Services Chegg is a Platinum Sponsor of the 2016 TargetX CRM Summit This post originally appeared on LinkedIn on April 25, 2016 Ah … spring. The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class. Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next. From student information systems to MOOCs and e-learning, technology has become enmeshed in all aspects of higher education. So it’s no surprise that technology can have a profound effect on student progress and success. However, in response to accelerated advancements in technology, institutions must re-evaluate their existing resources and processes to ensure that their technologies are able to support today’s students. It’s been one month since the Every Student Succeeds Act was signed into law. As the most recent iteration of the Elementary and Secondary Education Act, this law seeks to give states more authority and accountability over achievement goals, academic standards, assessment, and intervention strategies. We’ve all seen it—campus departments operating independently from one another, housing data and processes in varying silos of isolation. But to transform the student experience, institutions must invest in technology solutions that help build relationships and advance lifelong communications with their most important constituencies from recruitment through advancement.