General

Three students on cellphones

Why Mobile Matters – Creating a Seamless Student Experience [Infographic]

It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today — nontraditional students seeking flexible programs to study part-time while working full-time, an increase in diverse student populations leading to unique needs like additional financial aid, or a recent drop in international student applications to name a few.
Aerial View of Beautiful College Campus, Lawrence University in Appleton Wisconsin.

“New Year, New Me” – Finding Institutional Identity Through Higher Education’s Uncertainty

Embracing change has been a common theme in higher ed so far this year. Everybody’s talking about the work by a researcher out of Carleton College, who formulated the Higher Education Demand Index, or HEDI. In case you missed it, HEDI suggests enrollment, especially at less selective colleges, won’t survive a decline in degree-seeking students if they continue to ignore the data and turn to status quo solutions (e.g., engaging more target populations like veterans, out of state students, international students).

How Graduate Enrollment Can Meet The Needs of Part-Time Students

The Future of Graduate Enrollment Graduate students are a huge, growing population, and a big revenue stream for colleges. However, they are changing ⎯ specifically with a shift from full-time enrolled to part-time students ⎯ and institutions have spent more time focusing on their initial recruitment rather than their continued success.

GOP Implications for Community Colleges: Looking Ahead

When I think about the pressures my colleagues in the Community College space are facing, my head starts to spin. The largest sector in higher education is composed of community colleges that serve undergraduate student populations. In fact, according to the College Board approximately 42% of all undergraduate students, many with part-time status, attend a community college.

[INFOGRAPHIC] Meet the “New” Traditional Graduate Student

In today’s world, earning a graduate degree or certificate is seen as the path to success and advancement. But graduate recruiting practices have not kept pace with the realities of who today’s graduate students are.Competition for students is fierce and potentially lucrative, yet many admissions offices utilize outdated recruitment practices designed to attract only the type of prospects we traditionally think of as graduate students.

Required Reading: A response to last week’s article on Facebook ads

Last week, there was great discussion around the insights shared in The Chronicle of Higher Education’s article “Colleges Use Facebook Ads to Target Applicants, Parents, and Lawmakers”. This discussion prompted several thought leaders in the Higher Education space to weigh in on the matter, including a good friend of TargetX, Gil Rogers, Director of Marketing for the National Research Center for College & University Admissions™ (NRCCUA®).

Required Reading: Colleges Use Facebook Ads to Target Applicants, Parents, and Lawmakers

Higher Education recruitment methods are changing as the landscape for social media platforms become more and more relevant. This article states that “It’s [Facebook] an emerging battleground in higher education’s competition for students, whether at elite public flagships or for-profit colleges.” With prospective students becoming more accustomed to advertising through digital and social outlets, one might wonder how this is not used by every institution.

Required Reading: Community Colleges – Being Good Neighbors

Eleanor Roosevelt said, “You must do the things you think you cannot do.” I heard this quote from a customer of mine while working as a General Manager for a retail store. We were casually talking about a product when she asked if I had a college degree.

Meet Shalese Cordon

Shalese Cordon is an Implementation Consultant at TargetX and works out of our Philadelphia, PA office. We sat down with Shalese this month to learn more about her higher ed experience before TargetX and what her role as an Implementation Consultant entails.