Antioch University Gains an Optimization Partner Whose Value is “Nearly Double the Cost of the Service” through TargetX Premier Services

Through a rigorous RFP process, Antioch landed on the TargetX Recruitment Suite and Online Application because it provided the customizability, flexibility, efficiency, and additional support options that Antioch needed to reach its goals.

The TargetX Online Application system has an intuitive, drag-and-drop application builder that allows Antioch to customize and brand their applications according to their own guidelines, create conditional elements that relate to different programs’ unique requirements, and immediately access applicant data directly in the CRM. That means applications can be dramatically streamlined. Staff can manage and make changes to fields at any time to update the application in real-time and can access all applications remotely, on the go. Reviewers can view an applicant’s test scores, letters of recommendation, transcripts, and any other requirements all in one web-based interface while leaving comments and assigning scores to different sections according to Antioch’s predefined rubric.

This has been a game changer, says Ethier. “Imagine not having a digital solution in the middle of a pandemic? Now, our staff can work from anywhere, safely and efficiently, without being tied to a physical space.”

Antioch found the support option they needed in TargetX Premier Services, which provides three options that go beyond the support received with CRM implementation: Premier Lite, Premier, and PremierX. Antioch chose PremierX, which provides a more consultative approach, allowing the team to interact deeply through customized trainings, consultations, and working sessions dedicated to whatever topic or solution Antioch desires.

Through the adoption of TargetX Premier Services, Antioch now has “another part-time person on the team whose sole objective is to help drive innovation in [their] system,” says Ethier. “Our TargetX team member knows us. They understand who we are and what we need to maximize success. We have been able to grow the system by leaps and bounds through incredible customization due to our Premier Services partnership.”

Outcomes: Antioch reduces number of application forms by 75 percent and gains a partner that provides “nearly double the cost of service”

With the adoption of TargetX, Antioch reduced their number of application forms by 75 percent, streamlining how prospects apply to their hundreds of programs. They moved all of their application information from paper to digital and empowered their staff with efficiency, flexibility, and the ability to work from anywhere.

“Adopting TargetX certainly saved a lot of time,” says Ethier. “I think there’s a strong relationship between the time we saved not having to maintain and update hundreds of applications, the incredible customizations that we’ve implemented with our PremierX partnership, and our success with increased applicant numbers.”

Ethier adds, “TargetX’s ability to build and maintain relationships with their clients is a high watermark in the industry. In a pretty crowded market, being able to create relationships that really are both professionally and personally fulfilling is exceptional, and the value we get is nearly double the cost of the service.”