Meet Michelle Solano

Michelle Solano is an Account Executive on our Client Relationship Team and deals directly with Schools App clients. We sat down with Michelle this month to learn more about her higher ed experience before TargetX and what her role at TargetX entails. 

Required Reading: A response to last week’s article on Facebook ads

Last week, there was great discussion around the insights shared in The Chronicle of Higher Education’s article “Colleges Use Facebook Ads to Target Applicants, Parents, and Lawmakers”. This discussion prompted several thought leaders in the Higher Education space to weigh in on the matter, including a good friend of TargetX, Gil Rogers, Director of Marketing for the National Research Center for College & University Admissions™ (NRCCUA®).

Required Reading: Colleges Use Facebook Ads to Target Applicants, Parents, and Lawmakers

Higher Education recruitment methods are changing as the landscape for social media platforms become more and more relevant. This article states that “It’s [Facebook] an emerging battleground in higher education’s competition for students, whether at elite public flagships or for-profit colleges.”   With prospective students becoming more accustomed to advertising through digital and social outlets, one might wonder how this is not used by every institution.

Required Reading: Community Colleges – Being Good Neighbors

Eleanor Roosevelt said, “You must do the things you think you cannot do.” I heard this quote from a customer of mine while working as a General Manager for a retail store. We were casually talking about a product when she asked if I had a college degree.

Meet Shalese Cordon

Shalese Cordon is an Implementation Consultant at TargetX and works out of our Philadelphia, PA office. We sat down with Shalese this month to learn more about her higher ed experience before TargetX and what her role as an Implementation Consultant entails. 

Required Reading: Understanding today’s part-time student

American college students are changing. Did you know that 37% of the undergraduate population is now made up of part-time students? These students are oftentimes older, balancing families and finances, and working while pursuing their education. And our required reading this week will help you understand them a little bit better.
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