Three students on cellphones

Why Mobile Matters – Creating a Seamless Student Experience [Infographic]

It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today — nontraditional students seeking flexible programs to study part-time while working full-time, an increase in diverse student populations leading to unique needs like additional financial aid, or a recent drop in international student applications to name a few.
Three students laughing under a tree

Keeping It Real With Generation Z; Advice For Admissions Marketing

As enrollment budgets get tighter and goals are set higher, college marketing to high school students has become the priority amongst many enrollment leaders. This group of students, also known as Generation Z, is determining the fate of many colleges and universities who lean heavily on enrollment numbers to financially support their institutions.
Aerial View of Beautiful College Campus, Lawrence University in Appleton Wisconsin.

“New Year, New Me” – Finding Institutional Identity Through Higher Education’s Uncertainty

Embracing change has been a common theme in higher ed so far this year. Everybody’s talking about the work by a researcher out of Carleton College, who formulated the Higher Education Demand Index, or HEDI. In case you missed it, HEDI suggests enrollment, especially at less selective colleges, won’t survive a decline in degree-seeking students if they continue to ignore the data and turn to status quo solutions (e.g., engaging more target populations like veterans, out of state students, international students).
TargetX is HEDA Core Compatible

TargetX is HEDA Core Compatible! Here’s What You Need To Know.

This January, TargetX was announced as one of the first Salesforce HEDA Core Compatible Partners for 2018, and we’re excited to share this news with our clients, friends, and the higher education community. At TargetX, we’ve been proudly building higher ed focused solutions on Salesforce for nearly a decade – embracing the power of the Salesforce platform while adapting and innovating for the evolving needs of higher education.

How Graduate Enrollment Can Meet The Needs of Part-Time Students

The Future of Graduate Enrollment Graduate students are a huge, growing population, and a big revenue stream for colleges. However, they are changing ⎯ specifically with a shift from full-time enrolled to part-time students ⎯ and institutions have spent more time focusing on their initial recruitment rather than their continued success.

GOP Implications for Community Colleges: Looking Ahead

When I think about the pressures my colleagues in the Community College space are facing, my head starts to spin. The largest sector in higher education is composed of community colleges that serve undergraduate student populations. In fact, according to the College Board approximately 42% of all undergraduate students, many with part-time status, attend a community college.

[INFOGRAPHIC] Meet the “New” Traditional Graduate Student

With the upcoming release of our e-book on “Engaging the “New” Traditional Graduate Student,” we’re sharing this quick infographic so you can get to know who these new traditional graduate students are. And don’t forget to sign-up at to be on the list to recieve the e-book as soon as it’s released: Sign up now to be among the first to receive our e-book “Engaging the “New” Traditional Graduate Student”: >>

Required Reading: A response to last week’s article on Facebook ads

Last week, there was great discussion around the insights shared in The Chronicle of Higher Education’s article “Colleges Use Facebook Ads to Target Applicants, Parents, and Lawmakers”. This discussion prompted several thought leaders in the Higher Education space to weigh in on the matter, including a good friend of TargetX, Gil Rogers, Director of Marketing for the National Research Center for College & University Admissions™ (NRCCUA®).

Required Reading: Colleges Use Facebook Ads to Target Applicants, Parents, and Lawmakers

Higher Education recruitment methods are changing as the landscape for social media platforms become more and more relevant. This article states that “It’s [Facebook] an emerging battleground in higher education’s competition for students, whether at elite public flagships or for-profit colleges.”   With prospective students becoming more accustomed to advertising through digital and social outlets, one might wonder how this is not used by every institution.
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