It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today — nontraditional students seeking flexible programs to study part-time while working full-time, an increase in diverse student populations leading to unique needs like additional financial aid, or a recent drop in international student applications to name a few. Guest Post: SMS-Magic SMS-Magic is a Platinum Sponsor at the 2017 TargetX Summit If you happen to stroll around any college campus, you’re likely to see students walking with heads down, engrossed deeply in their mobile devices without caring a dime about the universe around them. In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students? Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next. With recruitment season underway, most admissions counselors are on the road, visiting prospective students at high schools and college fairs within their territory. But what about international admissions counselors? Finances often limit the amount of travel to recruit overseas. With international student enrollment on the rise for the eighth consecutive year, colleges want to capitalize on the increasing number of foreigners interested in attending US-based institutions. With the release of our latest white paper, Recruiting Overseas: 2015 International Student Trends (Fall 2014 data), we’ve designed an infographic to stress the importance of creating an international mobile strategy. International students are oriented toward building connections through technology as digital and mobile communication are deeply integrated into their cultures. Acceptance letters may be in the mail, but we know your admissions counselors are still out on the road, working hard to recruit. New updates to Enrollment Intelligence on mobile help your staff work smarter, not harder to reach their students. Reflecting on the latest data from the 2015 Social Admissions Report made us consider: What are the most important questions your admissions team should be asking about student recruitment and mobile? We’ve assembled our top 4 below along with pro tips for making the most out of your efforts. You’ve spent months planning your communication plan for admitted student events and now it’s being executed. Emails are going out with your counselor’s signature and postcards have arrived in mailboxes across the country. Now what?
“How are the numbers looking?” Sound familiar? If you’re in enrollment management, chances are you’re on the receiving end of this question every time you walk across campus. As yield season kicks into high gear, it’s critical to know how you’re tracking with deposits year-over-year.