Research Highlights

The Right Communication At The Right Time

In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?

Top 10 Technology Priorities for 2016

From student information systems to MOOCs and e-learning, technology has become enmeshed in all aspects of higher education. So it’s no surprise that technology can have a profound effect on student progress and success. However, in response to accelerated advancements in technology, institutions must re-evaluate their existing resources and processes to ensure that their technologies are able to support today’s students.

3 Ways to Increase Outreach Efforts to Recruit International Students

With recruitment season underway, most admissions counselors are on the road, visiting prospective students at high schools and college fairs within their territory. But what about international admissions counselors? Finances often limit the amount of travel to recruit overseas. With international student enrollment on the rise for the eighth consecutive year, colleges want to capitalize on the increasing number of foreigners interested in attending US-based institutions.

4 Questions You Should Be Asking About Your Mobile Recruitment Strategy

Reflecting on the latest data from the 2015 Social Admissions Report made us consider: What are the most important questions your admissions team should be asking about student recruitment and mobile? We’ve assembled our top 4 below along with pro tips for making the most out of your efforts.

Are Transfer Students Part of Your Strategic Enrollment Plan?

Yield season has commenced! But as acceptance letters are mailed out across the country, the waiting game begins. Admissions directors continuously track deposit and enrollment numbers, waiting to see whether they are on target with where they were last year. Students, however, are applying to more schools, double depositing more frequently and finalizing decisions later in the recruitment cycle, making it difficult for admissions leaders to feel confident in their projections.

3 Insights to Better Connect with International Students

Given narrow admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Read on and learn how to leverage digital and mobile communication trends to scale international recruitment.

Millennials’ Changing Perceptions: Latest Trends from 2015 Social Admissions Report

The Social Admissions Report, in partnership with Chegg, has redefined the way admission departments perceive how students research and communicate during the college admissions process. Three years since its first installment, our report exposes millennials’ rapidly-changing digital, social and mobile behaviors  – a nod to advancing technologies and their need to consume everything online.

Millennial Mindsets & College Admissions [Infographic]

In anticipation of next week’s webinar with CheggSelfies, Snapchat, So What?: The 2015 Social Admissions Report, we’ve put together an infographic tracking the latest and greatest trends in how students approach the college search process. Take a visual tour of our survey findings below.