In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students? From student information systems to MOOCs and e-learning, technology has become enmeshed in all aspects of higher education. So it’s no surprise that technology can have a profound effect on student progress and success. However, in response to accelerated advancements in technology, institutions must re-evaluate their existing resources and processes to ensure that their technologies are able to support today’s students. We know you’ve been busy planning for the holidays, so here are five higher ed and technology stories you may have missed. Get your fill here! With recruitment season underway, most admissions counselors are on the road, visiting prospective students at high schools and college fairs within their territory. But what about international admissions counselors? Finances often limit the amount of travel to recruit overseas. With international student enrollment on the rise for the eighth consecutive year, colleges want to capitalize on the increasing number of foreigners interested in attending US-based institutions. The latest SAT results are in, but it seems students are less prepared for college than ever. The College Board, owner of the SAT, released results for the Class of 2015. Scores dropped to their lowest level in ten years. The average score was 1490 out of a possible 2400, down seven points from the previous year. Reflecting on the latest data from the 2015 Social Admissions Report made us consider: What are the most important questions your admissions team should be asking about student recruitment and mobile? We’ve assembled our top 4 below along with pro tips for making the most out of your efforts. Yield season has commenced! But as acceptance letters are mailed out across the country, the waiting game begins. Admissions directors continuously track deposit and enrollment numbers, waiting to see whether they are on target with where they were last year. Students, however, are applying to more schools, double depositing more frequently and finalizing decisions later in the recruitment cycle, making it difficult for admissions leaders to feel confident in their projections. Given narrow admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Read on and learn how to leverage digital and mobile communication trends to scale international recruitment. The Social Admissions Report, in partnership with Chegg, has redefined the way admission departments perceive how students research and communicate during the college admissions process. Three years since its first installment, our report exposes millennials’ rapidly-changing digital, social and mobile behaviors – a nod to advancing technologies and their need to consume everything online. In anticipation of next week’s webinar with Chegg, Selfies, Snapchat, So What?: The 2015 Social Admissions Report, we’ve put together an infographic tracking the latest and greatest trends in how students approach the college search process. Take a visual tour of our survey findings below.