Most of my career was spent preaching the value of, “liberal arts education for all,” while recruiting for my alma mater. Like many, I believe values such as critical thinking, inclusion, and effective communication are the bedrock of our democracy, and fostered by liberal arts institutions. The Future of Graduate Enrollment Graduate students are a huge, growing population, and a big revenue stream for colleges. However, they are changing ⎯ specifically with a shift from full-time enrolled to part-time students ⎯ and institutions have spent more time focusing on their initial recruitment rather than their continued success. When I think about the pressures my colleagues in the Community College space are facing, my head starts to spin. The largest sector in higher education is composed of community colleges that serve undergraduate student populations. In fact, according to the College Board approximately 42% of all undergraduate students, many with part-time status, attend a community college. Today was the first day of the 2017 TargetX Summit. It included a Student and Parent Panel entitled “A Change Would Do You Good,” sponsored by Render Experiences. The panel highlighted first-person perspectives from students and parents who have recently been through (or are currently going through) the admissions process to provide attendees with real feedback, straight from the source. Sasha Peterson, CEO of TargetX, kicked off the 2017 TargetX Summit in Chicago, IL with a keynote address that outlined the agenda of the two-day conference that includes 58 different sessions, as well as revealed a bold new vision for the company. Guest Post: SMS-Magic SMS-Magic is a Platinum Sponsor at the 2017 TargetX Summit If you happen to stroll around any college campus, you’re likely to see students walking with heads down, engrossed deeply in their mobile devices without caring a dime about the universe around them. Schools App Champion noun | \’skülz\ \’ap\ \’cham-pē-ən\ 1 : a person who has mastered the art of student communication, someone who takes engagement to a whole new level Do you have a Schools App Champion on your campus? Let us know! In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students? We’ve all seen it—campus departments operating independently from one another, housing data and processes in varying silos of isolation. But to transform the student experience, institutions must invest in technology solutions that help build relationships and advance lifelong communications with their most important constituencies from recruitment through advancement. Many people are skeptic of social media in higher education. We beg to differ. The issue is that most colleges implement a social media strategy to engage prospective students, and more often than not, fail to see the return on their investment.