In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students? Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next. With recruitment season underway, most admissions counselors are on the road, visiting prospective students at high schools and college fairs within their territory. But what about international admissions counselors? Finances often limit the amount of travel to recruit overseas. With international student enrollment on the rise for the eighth consecutive year, colleges want to capitalize on the increasing number of foreigners interested in attending US-based institutions. With the release of our latest white paper, Recruiting Overseas: 2015 International Student Trends (Fall 2014 data), we’ve designed an infographic to stress the importance of creating an international mobile strategy. International students are oriented toward building connections through technology as digital and mobile communication are deeply integrated into their cultures. The Social Admissions Report, in partnership with Chegg, has redefined the way admission departments perceive how students research and communicate during the college admissions process. Three years since its first installment, our report exposes millennials’ rapidly-changing digital, social and mobile behaviors – a nod to advancing technologies and their need to consume everything online. In anticipation of next week’s webinar with Chegg, Selfies, Snapchat, So What?: The 2015 Social Admissions Report, we’ve put together an infographic tracking the latest and greatest trends in how students approach the college search process. Take a visual tour of our survey findings below. We’re excited to release the latest issue of our Social Admissions Report in partnership with Chegg. Over 1,000 current high school juniors and seniors shared how they prefer to communicate using social and mobile tools during each phase of the college admissions process. Data Perspectives-On-Prospective-Students analyzes and compiles trends in social behavioral data from hundreds of thousands of Uversity user interactions. We’re liberating our data to help you make sense of the admissions process from an entirely new angle. Things are about to get very interesting. The results from our first survey of international students are in! The 2014 International Student Perspectives surveyed newly enrolled international students to identify the motivations and challenges of studying abroad in the United States. We wanted to get straight to the heart of their experience, while it’s still fresh in their minds, with questions about the who, what and how of the admissions process. As the myriad of online college resources grows, your future students are adapting the ways they research and communicate during the college admissions process. Where you reach them may wax and wane depending on the popularity of different communication channels, but how you reach them is not changing.