TargetX In Action: Marist College

TargetX In Action is a blog post series dedicated to sharing client success stories. Learn more about how institutions are engaging students more effectively and working more efficiently with the TargetX suite of solutions.

Marist College, founded in 1929, is a private, liberal arts college in Poughkeepsie, NY. Overlooking the Hudson River, Marist College has an enrollment of over 6,500 students. Lisa Magnarella, Executive Director of Enrollment Services, shares with us how Marist is able to provide an exceptional experience on campus with the TargetX Events tool.

Q: How many events do you hold annually?
A: Hundreds! We offer Group Information Sessions and Tours seven days a week throughout the Fall semester and six during the Spring semester. We’re also open throughout the summer. In addition, we host many specialized events such as Academic Open Houses (major specific), Transfer Student Information Sessions, Honors Program Open Houses, etc.

Q: What’s the biggest change you’ve seen since implementing the Events tool?
A: EVERYTHING! This tool has been a real game-changer for us. We used to spend countless hours preparing for, and then following up on, events. (Read: paper, phones, spreadsheets, lots of manual data entry.) Now, once the event is set up, everything happens seamlessly: registration, confirmation, on-site check in, and post-event follow up communication.

Q: What features in Events allow your team to be more effective?
A: Event management is much easier, more efficient, and provides prospective students and their families with a higher quality visit experience. More importantly, however, is that it’s integrated within the CRM, allowing us to personalize our interactions with students and their families throughout the enrollment cycle.

It’s also critical to track and monitor attendance. Enrollment managers need to gauge the effectiveness of visit programs. Is attendance up or down? Are some events working better than others? Are trends happening that can serve as predictive enrollment indicators — and help your institution quickly change course if necessary? The Events tool can help answer these, and many other important questions.

Q: Why should institutions consider using the TargetX Events tool?
A: The campus visit is the ‘IT’ factor in choosing a school. TargetX has helped us to create a truly comprehensive, integrated and personal experience, from beginning to end.

Lisa Magnarella
Marist College

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