Event Schedule: 

Check out the full event schedule for July 27-28. We can’t wait to see you there!

Monday, July 27

12:00 - 2:00 PM (ET) - Opening Keynote

Kick off your Summit experience with this thought-provoking session, hosted by TargetX CEO, Sasha Peterson. Together, we will uncover how technology innovations will transform the higher education industry and how TargetX’s vision for the future will challenge institutions to reimagine the student experience. You’ll also hear some awesome client stories, see what’s new in the TargetX Product Suite, and more!

2:00 - 3:00 PM (ET) - Client Success Manager Meetings

Schedule a time to meet with your TargetX Client Success Manager in the Success Corner.

2:00 - 5:00 PM (ET) - Product Team Appointments

Do you have a question for our TargetX Product experts? Schedule a time to meet with our Product Managers in the Product Lab!

2:00 - 5:00 PM (ET) - On-demand Product Deep Dives

Get an in-depth demo of each TargetX product. Videos are available on-demand, or visit our Demo station to see the tools live!

2:00 - 5:00 PM (ET) - Live Demo Station

Interested in learning more about TargetX tools? Stop by the Live Demo Station for an in-depth look at any of our products!

3:00 - 5:00 PM (ET) - Rockstar Roundtable (Invitation Only)

This event is invite only, and requires a separate RSVP. If you’re not on the Rockstar list, visit the mobile app to join a discussion channel of your own!

Tuesday, July 28

12:00 - 3:00 PM (ET) - Breakout Sessions

Don’t miss any of our great breakout sessions. From best practices in building email campaigns, to de-duping your Salesforce records, or planning virtual events, there’s something for everyone! And if you can’t make a session live, don’t worry — we’ll have them on-demand!

Check out the full session list below!

2:00 - 4:00 PM (ET) - Product "Ask Me Anything" Sessions

After exploring the Product Lab you might have some questions to ask, or a feature you’d like to learn more about. Meet with the Product owners in these open, “Ask Me Anything” sessions!

2:00 - 4:00 PM (ET) - Services Open House

Visit the Services lounge to meet with our Services team, they’ll be on video chat and would love to see you!

2:00 - 5:00 PM (ET) - Product Team Appointments

Do you have a question for our TargetX Product experts? Schedule a time to meet with our Product Managers in the Product Lab!

2:00 - 5:00 PM (ET) - Client Success Manager Meetings

Schedule a time to meet with your TargetX Client Success Manager in the Success Corner.

2:00 - 5:00 PM (ET) - Live Demo Station

Interested in learning more about TargetX tools? Stop by the Live Demo Station for an in-depth look at any of our products!

Register now to join these sessions, access networking in the mobile app and more!

Breakout Sessions

We’re excited to share our breakout session schedule. We’ve got some great sessions from TargetX customers, staff and other higher ed thought leaders.

12:00 – 1:00 PM (ET) Breakout Session Block 1

Wait! Should we even be doing this!? - and Other Questions You Should Ask Yourself

Kory Gilderman, Business Analyist / Project Manager, The College of St. Scholastica

Institutions of Higher Learning commonly share tools like TargetX among many stakeholders from various departments and roles. Everyone inevitably has their own ideas of what the most important changes or new initiatives are. This overload of ideas can cause technical resource shortages and cause costly project re-work. How can the leaders of project teams be sure that they are working on “the right thing?”

Hear from a seasoned Business Analyst / Project Manager with over 17 years of experience on how to sift through the noise and work on the right things at the right time with the right folks.

Tips for Virtual Recruitment in the wake of COVID-19

Jay Murray, Associate VP for Enrollment, Western Connecticut State University & Hayley Wolf, Sr. Account Executive, TargetX

As we look ahead to summer and fall, it’s clear that this recruitment season is going to look very different from years past. As you look to bring most or all of your engagement efforts online, leveraging your online tools to build relationships with your current and prospective students is crucial. In this session we’ll share tips for virtual recruiting and navigating this new normal from revised communication planning to rethinking your virtual events or modernizing your online application, we’ll discuss best practices for virtual engagement through the whole student journey from inquiry to enrolled.

Using TargetX Tools for Virtual Event Management

Sarah Gibbs, Premier Services Specialist, TargetX

 Learn how the CRM can support your virtual recruitment efforts. From best practices for inquiry cards, setting up and managing virtual visits and appointments, developing automation to support your communication, and ways to solicit feedback about your visit experiences.

In this session we will:

  1. Discuss best practices for event registration and planning
  2. Understand how to employ Zoom with TargetX Events Tools
  3. Compare and contrast various approaches to virtual appointments
  4. Identify ways to automate event communications

1:00 – 2:00 PM (ET) Breakout Session Block 2

Building Better Forms

Brian Heger, Implementation Consultant, TargetX

Have your FormAssembly forms gone stagnant? Learn about 5 tools within FormAssembly that can improve the overall form experience and how you share that data. After watching this session, you will have easy-to-implement updates that can increase your form completion rates and productivity, in addition to keeping your data clean.

Student Success: Roadmap for Re-enrollment

Laura Carnes, Director, Student Engagement and Success & Karlee Christian, Director, Student Life, USC Palmetto

USC Palmetto College encompasses four campuses with four differing reporting structures. However, all four campuses utilize, and must agree upon the functionality of Target X Recruitment Suite. After implementing and working with IT staff to make sure the product delivered what was needed functionally, Palmetto College began working through issues with the “human” side of the product – and we aren’t talking user errors.  

 As all four campuses agreed the recruitment product would be an asset, a dialogue began at two of the campuses regarding how this technology could be the next step in building an organized and data driven student engagement, success, and re-enrollment process. Que Target X Retention Suite. Throughout the implementation of Retention Suite we realized the usage of the product not only enhances communication and tracking of students, but also drives cultural change and initiatives across the university because of our ability to combine the outputs of both Recruitment and Retention Suite. Additionally, through the buildout, we were able to identify and rectify barriers to re-enrollment that may have been overlooked.

Identifying Key Populations for a Recruitment Advantage

Leah Ackerman, Manager, Training Initiatives, TargetX

Take your reporting to the next level in this session, designed for those who have mastered the fundamentals. We’ll cover best practices for identifying student behavior in the CRM, along with the ways you can use reporting to find those students who are on the cusp.

In this session we will:

  1. Outline key data for “next steps” reporting
  2. Identify use cases and common applications for cross-filters
  3. Explain the value of bucket fields, and how they differ from standard summaries

2:00 – 3:00 PM (ET) Breakout Session Block 3

Tools and Strategies for Automation and Data Validation in Salesforce

Adam Epstein, Director of Undergraduate Enrollment Services & Jeffrey Caglarcan, Salesforce Administrator, Undergraduate Enrollment Services, Worcester Polytechnic Institute

This session will focus on efficiencies Worcester Polytechnic Institute (WPI) Undergraduate Enrollment Services has gained using native Salesforce functionality and various third party tools. What once was manual is now automatic, allowing staff to shift focus, time, and effort to personal interactions and service to customers. Learn how we automate data cleanup and validation, quality assurance checks, and regular scheduled tasks while balancing load on our shared, campus wide Salesforce instance with no code required. We will focus on several specific products and platforms, but these concepts can be applied with other ETL tools and technologies. Basic understanding of Salesforce reports and formula fields will be helpful but not required.

Taking the Plunge: Bringing your prospect search activities in-house with TargetX

Caitlin Shear, Director of Integrated Enrollment Marketing

In 2018, George Mason University Enrollment Management made the decision to bring their search campaigns in-house. For years this function had been outsourced, but the team was confident they could take on this challenge leveraging the power of the CRM. In this session, we will walk you through the decision and planning process the internal stakeholders developed to prepare for implementation. With our TargetX partners, we will discuss best practices for launching large scale search campaigns, including building, scheduling, deliverability, and lessons learned.

Moving Prospects through the Enrollment Funnel

Amanda Courtney, Senior Client Support Specialist, TargetX

 In this session, we’ll discuss how to develop a path to enrollment for students who have not completed a certain action and drive them to the next step in the funnel. We will find students who have applied and been admitted, but have not attended a recruitment event during the current cycle. Then, we’ll set up a short drip email campaign to those students with separate and targeted resident/non-resident content, encouraging them to plan a visit, and complete the enrollment process. 

In this session you will learn:

  1. Identify students who have not completed next steps via a cross-filter
  2. Customize email templates with conditional content to target specific populations
  3. Create a personalized event URL to allow for easier registration
  4. Create and implement drip campaigns

Attend the sessions, meet with the team and network with over 1,200 attendees!

Here’s What to Expect at the Virtual Summit:

Engaging Sessions & Content From Higher Ed Experts

We’ve got an exciting opening session in the works where we’ll share what’s new with TargetX, highlight a few of our awesome customers and announce the winner of the 2020 Power of X grant! And while we won’t be able to offer as many sessions as we do at the in-person Summit, we’re working on building a dynamic schedule of breakout sessions for day 2 of the event!

Copy of the TargetX summit

Exclusive Product Spotlights & Meetings with TargetX Staff

To get a better grasp of how to best leverage your current TargetX tools or to learn about how you can enhance your current system with new products, you won’t want to miss out on the on-demand product spotlights or meet 1:1 with our Product managers in the virtual Product lab. You’ll also have the chance to meet 1:1 or for group sessions with your client success manager and our Services team during the virtual event!

Virtual Networking with Schools Like You!

Join a birds of a feather session to meet with higher ed professionals like you from other institutions, download the mobile app to stay connected, or join the chat during our keynote and breakout sessions!

Get Access to all of the sessions, networking events and more!