About Us

TargetX is the leading higher education CRM solutions provider with enterprise-wide scalability, powered by the Salesforce platform. With our 19-year reputation for innovative technology and unparalleled industry expertise, we have become one of the most trusted names in higher education technology. Our community is a vibrant one, with over 450 institutions in 4 countries leveraging TargetX to help meet and exceed their campus goals and together have helped millions of students around the world learn, apply and succeed.

Student Delight Cycle

Our Mission

Our mission is to empower higher education professionals across the world with the industry-specific technology and support they need to transform the traditional student lifecycle into a dynamic student delight cycle.

Our Community

Along with our commitment to the TargetX CRM community, our company is devoted to supporting the community in which we live and work. That’s why we launched the Power of X in 2006, a company-wide philanthropic endeavor that gives back to amazing nonprofit organizations that support education-related causes, like Campus Philly and Cradles to Crayons.


Our Fundamental Values

At TargetX, we’ve always been a little different. Different in how we treat our clients, in how we treat each other and in the results that we achieve. That difference is best captured in our six Fundamental Values that serve as the foundation of our unique company culture.

Meet Our Leadership Team

Sasha Peterson

Sasha Peterson


Adam Park


Michael O’Grady

Dan Saltzman
VP, Client Relations & Services


Kelly Sharkey
VP, Finance


Kevin Butts
VP, Product Development


Ready to see our solutions in action?

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