TargetX Leadership

The groundbreakers, movers, and shakers of TargetX

Sasha Peterson

Sasha Peterson

CEO

Sasha Peterson is responsible for the strategic direction and all day to day operations of TargetX. Upon joining the business he oversaw the expansion of TargetX’s product offerings to create the industry’s first true, campuswide CRM solution. Prior to joining TargetX Sasha held a variety of executive leadership roles at top education technology firms including President of Hobsons EMT and VP of Partnerships at Altius Education. He began his career as co-founder of Academic Engine and has more than 15 years of education technology experience. Sasha is a graduate of the University of California, Berkeley.

Adam Park

Adam Park

COO

Adam leads TargetX’s business development and comes with extensive leadership experience in higher ed technology. Adam’s prior roles include President and COO of Beyond 12, a nonprofit that improves higher ed retention rates for underserved students; President of Embark, a then leading provider of higher education enrollment software; VP at The Princeton Review, where he led operations of all higher education businesses; and VP at Exponent Partners, a Salesforce consulting firm. Adam received his bachelor’s degree in media studies with highest honors from the University of California, Berkeley and his master’s in management from Stanford Graduate School of Business.

Brian Niles

Brian Niles

Founder and Chief Evangelist

Brian is the Founder & Chief Evangelist of TargetX, a well-respected voice of change in an industry at its tipping point, struggling to be more effective and efficient. Regularly appearing as a keynote speaker and workshop leader at conferences, Brian is also the author of the higher education book, “Overthrowing Dead Culture: A Vision to Change the World of College Recruiting.” Prior to starting TargetX in 1998, Brian spent his career in college admissions, enrollment management and marketing and a consultant to a variety of nonprofit organizations. Brian is a graduate of Albright College and holds a masters degree from the University of Pennsylvania.

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