At TargetX, we’ve always been a little different.

Different in how we treat our clients, in how we treat each other and in the results that we achieve. That difference is best captured in our vision, mission and values that serve as the foundation of our unique company culture.

Our Mission

We are a higher ed company.  

We build enterprise software that will challenge colleges and universities to transform the way they support their prospects, students and alumni.  

We strive to be the premier solution for student lifecycle management focused on student experience and outcomes.

Our Vision

Our vision is our purpose.  

It is what each of us is driven to do and why we choose to work here. We know the work we’re doing has an impact on the world we live in. For us, that vision is simple:

Make every student a graduate and every graduate a success.

Our Values

Our Leadership Team

Sasha Peterson


Adam Park


Michael O'Grady


Kevin Butts

VP of Product

Kelly Sharkey

VP of People & Finance

Nestor Toro

VP of Engineering

Maggie Frantz

VP of Client Services