Instantly Connect Prospects to Admissions Officers with TargetX UChat
Connect with more students during the discovery phase of their college search while improving the overall student experience with UChat — a live chat widget for your website, built specifically for higher ed.
Increase conversion rates with prospective students on your website.
According to a recent study, higher education has some of the lowest overall landing page conversion rates. In fact, 42.1% of marketers in higher ed oversee at least one webpage for their institution that converts at less than 1.1% and researchers found that these low-performing pages resulted in an average of 1,734 missed conversion opportunities. Now more than ever, adopting a live chat tool has become essential to increase student engagement. Most students will move on if they can’t easily find the information they need or don’t have time to complete a lengthy inquiry form. Convert those abandonments into thoughtful conversations by empowering staff to answer students’ most pressing questions in real time with UChat.
Become a one-stop shop for students’ unique needs.
UChat can be embedded in multiple pages on your school’s website, from admissions to financial aid pages. This means that you can create numerous chat profiles for staff that work in the departments of pages you’re adding the tool to. Plus, online chat is a great way to involve student workers or ambassadors during the recruitment process — prospective students can ask them questions related to their campus experience and college career to get a better feel for your institution. You can even set individual availability for each profile on UChat so that team members can take turns responding to incoming messages based on their assigned online/offline hours to maintain a fast response rate.
Reinforce your institution’s core values and branding.
As higher ed marketers and admissions professionals, you’re tasked with effectively communicating your institution’s core brand and values to a diverse audience. It’s important to differentiate yourself from “the school down the street” in order to create a compelling story and attract more students to apply. UChat helps your institution facilitate human connections between staff and prospective students with real-time conversations that showcase your team’s personalities and help articulate core values with curious website visitors. Plus, you can even change the color of UChat to match your school’s branding guidelines for a seamless look and feel on your site.
“As opposed to students emailing our general inbox, they’re getting a real-time response. I’m even using the questions from UChat to enhance and build on our website so students don’t have to reach out to us as often.”
Jocelyn De Jong
Director of Recruitment
Washington State University
TargetX Recruitment Suite Provides the Features You Need to Increase Applications
Automatically assign prospects to recruiters based on territory mappings, route applications to reviewers, and much more.
Create beautifully-branded print pieces, queue print campaigns, and track each mailing as part of your communication plan.
Create web forms for inquiries and events that record submission data on the student record in real time.
Launch and track personalized call campaigns from birthdays to application follow-ups with queues and analytics.
Keep Students Connected and Delighted Throughout the Student Journey
Go beyond the traditional student lifecycle with the TargetX suite of solutions. Delight your students in every interaction, every communication, and every click with out-of-the-box technology that puts the student experience front and center in recruitment and retention.
Best of All, TargetX Plays Well With Others:
TargetX 💕's Salesforce.org
TargetX is a proud partner of Salesforce.org, and all of our solution suites are certified HEDA core compatible. Salesforce.org is the higher education and nonprofit branch of Salesforce.com, the #1 CRM platform in the world.
Visit the Salesforce AppExchange to find a community of partners that can further enhance your TargetX CRM and the student experience!
TargetX CRM + Your SIS = 🤝
TargetX institutions have bi-directional integrations with student information systems like Banner, Colleague, PeopleSoft, PowerCampus, Jenzabar, and even homegrown or mainframe systems. TargetX also integrates with data management providers like Axiom to validate data accuracy, prevent duplicate records, and increase productivity.
Easily Process Payments in TargetX 💰
TargetX integrates with common higher ed payment gateways like PayPal, TouchNet, Elavon, HigherOne/CASHNet, Nelnet, CyberSource, ACI/OPC, and many more. All payments collected through your preferred payment gateway are automatically recorded on the student record in the CRM.
TargetX Supports Your Centralized App 📝
TargetX provides functionality to directly load data and documents from online applications like the Common Application (SDS), CAS applications like GMAC (LOR), and statewide application services like ApplyTexas into the CRM. Many institutions choose to adopt the TargetX Online Application in addition to their centralized application to support an improved student experience.
TargetX Keeps Your Score Data 💯
TargetX provides pre-built file imports and releases for test score providers including SAT, ACT, TOEFL, GMAT, GRE, Advanced Placement, and many more. TargetX also supports direct integration with Parchment for transcript management and offers imports for various search/marketing data providers such as NRCCUA, SSS, and Cappex.
TargetX Plays Well With Others:
TargetX institutions have bi-directional integrations with their existing student information system. Plus, TargetX provides pre-built imports and releases annual updates for common higher ed test score providers, transcript management systems, search/marketing data providers, centralized applications, and payment gateways to minimize administrative work in the CRM and maximize time spent supporting students.