The Power of X

TargetX's philanthropic effort to give back and pay forward.

TargetX launched “The Power of X” in 2006, structuring a robust and integrated corporate philanthropy model after the 1-1-1 SalesForce approach, a setup that reserves 1% of company profits, 1% of products and 1% of staff time, to support local causes and boost outcomes for higher education organizations. For eight years, the model has been sustained, nurtured, and expanded with TargetX’s annual commitment to giving back to its local communities as well as its clients.

Supported by leadership as well as staff in every department of the company, the Power of X has not only raised money and resources, but shown up in person in local communities to bring food, clothes, laptops and backpacks to those in need as well as deliver technology support and company products to organizations that support the higher education community.

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Brian Wm. Niles, Founder, TargetX
“We launched the Power of X because it’s what we all should be doing. This year, we are excited as the Power of X program works with so many worthy organizations, such as Campus Philly, a nonprofit organization that fuels economic growth by encouraging college students to study, explore, live and work in the Greater Philadelphia tri-state region, and Cradles to Crayons, which provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play.” Brian Wm. Niles, Founder, TargetX
Deborah Diamond, President of Campus Philly
“Our partnership with TargetX has been transformational with how Campus Philly does its work to fuel economic growth in the region by encouraging students to study, explore, live and work in Philadelphia. TargetX offers Campus Philly a way to make our communications to students personal, strategic and appropriate to each stage in their college career. We applaud the Power of X, which will directly help our students gain more access to important resources, including job placement initiatives and other student-support programs.” Deborah Diamond, President of Campus Philly

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