Search Results for "index.html"
- Better? Worse? Different.
During the free-on-friday’s webcast last week, a question was posed to the group, “what will next year’s admissions world be like – better or worse?” I answered, “different” and was subsequently mocked for copping out. But I stand firm by my answer. As...
- Web 3.0: It's not you, it's me
For a few years I’ve made a joke when asked what I think will succeed the so-called Web 2.0 revolution – that which is basically defined as an interactive, sharing (sometimes overly so) period of time online. With popular social networks, photo sharing sites, blogs and microblogging se...
- The "Secret Menu" of the Campus Visit
Several fast food restaurants have created “secret” menus for their guests. And though they shouldn’t, many campus visit programs have done the same.
To see the article referenced in this video blog, read it here.
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- "The TargetX Bowl" is down the drain!
The TargetX team had fun playing along during “The TargetX Bowl”. If you haven’t seen all the entries they are posted on the wall of our Facebook Page.
Several of you suggested we have a competition for the worst bathroom in admissions. If you think you would be a winner to that comp...
- Happy 10th Birthday to The Experience Economy
On April 28, 1998 Harvard Business School Press released Joe Pine and Jim Gilmore’s ground breaking text The Experience Economy-Work is Theater & Every Business a Stage
While I’ve referenced this book, applied it to campus visit and given away countless copies to clients, colleagues...
- Xpert Tip No.77: There's got to be a better way
Well folks, put another NACAC Conference in the books.
Seattle stood out to me as one of the best cities — with great sessions, great venues and lots of smart people.
For me, the only bad part about it was the trip home.
My colleagues and I experienced one of those fifteen-hour travel days, co...
- XpertTip No. 72: The Power of X
It’s a busy day at TargetX — we’re hosting a blood drive here at Canal Works (our illustrious headquarters;)
In the spirit of the day (and in lieu of an XpertTip), I thought I would invite you to learn a little more about our philanthropic effort — the “Power of X.̶...
- Microsoft Surface – coming to a visitor center near you?
Last week the TargetX Interactive Recruiting Workshop was held in Downtown Chicago at the University of Chicago Graduate School of Business Gleacher Center. The host hotel was the Sheraton Chicago Hotel & Towers.
The Sheraton had three Microsoft Surface units. Guest could program music, discover...
- In the ear of the beholder
As a pioneer in podcasting, ad man John January is often asked how to produce a successful product that brings people back again and again. “A great podcast is in the ear of the beholder,” he says, “but I believe the best ones do have a few things in common.”
- They’re ...
- What makes for good marketing? The experience!
In their one of their white papers my friends Pine and Gilmore (authors of the book The Experience Economy) proclaim “The Experience IS the Marketing!”
I couldn’t agree more.
In the August6, 2007 issue of Advertising Age, the Jennifer Rooney interview “A marketing chief who t...
- Social Advertising (have you noticed?)
I was watching TV this weekend and was amazed by the number of commercials that at least appear to be real people telling real stories (not actors trying to be real people) – those that intentionally direct people to make connections online. Call it “social advertising”.
Some exam...
