Our Story

Who we are and what it means to you.

There is no substitute for having been there.

With leaders on staff from every sector of higher education—college admissions and alumni departments as well as technology officers from all over the country—we understand the fiscal challenges and rapid technology shifts facing you and the industry today—from the inside out.

Who we are today:
For over nineteen years, TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and of-the-moment technology solutions. A leading CRM company, TargetX provides an enterprise-wide solution to help colleges build relationships and advance lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors.

The company’s Campuswide CRM is built on the powerful development platform of Salesforce.com — the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 16-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

How did we get here?
We’ve been on top of web technology trends in the higher education space since before 1998 when TargetX was founded by admissions director, Brian Niles and data engineer, Michael Crusi, and recorded a passionate vision for industry change on a cocktail napkin.

What began as the first email recruitment campaigns, pioneered by TargetX, quickly expanded in tandem with web capability and shifting industry needs. Staying ahead of the curve for our clients requires a commitment to excellence and industry-wide leadership and so, we continue to recruit higher-education insiders and build industry partnerships (notably Salesforce, the worldwide leader in customer relationship management and pioneer in cloud computing) to drive transformative and robust data solutions for the unique needs of higher education professionals.

There’s another reason why we grew to be one of the leading CRM firm for higher education industry. We met with, listened to and continued to watch—you—the experts who work hard everyday behind the scenes to manage, keep up with and communicate effectively in real-time throughout the student-lifecycle, whether you are reviewing college applications or analyzing student visit data or ensuring students graduate on time or facilitating alumni capital campaigns.

As over 400 colleges and universities with whom we’ve worked know, we like to roll up our sleeves with you as partners, because we’ve faced the same pressures and we know we can help you overcome them and succeed.