2020 Survey of College & University Admissions Leaders

What is top-of-mind for admissions leaders?

This year TargetX is a proud sponsor of the 2020 Survey of College & University Admissions Leaders. This survey, conducted by Inside Higher Ed & Gallup, compiled responses of 433 senior admissions leaders. The goal is to show their priorities, pain points and biggest concerns as they face down the COVID-19 pandemic and tackle the bevy of challenges that come with it.

The results show that fear and anxiety spread throughout higher education. Additional findings include:

  • A record number were very concerned about filling their classes.
  • A majority (also a record) not only did not fill their classes by May 1 (the traditional deadline) but did not fill their classes by July 1.
  • A significant minority of private colleges said they were taking advantage of rules changes made by the National Association for College Admission Counseling to recruit students.
  • Most colleges expect enrollment to decrease this year.
  • A majority of those that went test optional or test blind during the pandemic do not expect to ever restore a standardized testing requirement in admissions.
  • Private college officials were much more likely than their public counterparts to say they played a “key role” in deciding what the college would do this fall, with regard to campus openings.

Download the report to read the comprehensive findings.

Download the Report