George Mason University: “A Fearless Approach to Application Processes and Marketing”

On October 12th from 3:00 – 4:00 pm EST we found out how George Mason University, recently named in U.S. News & World Report’s 2022 Best Colleges list as Virginia’s most diverse and innovative institution, leveraged their set of managed package technologies to streamline and centralize a complex and siloed array of graduate program processes.

Working with TargetX as a technology partner helped them think creatively about their business problems, ways to gather data, review their application processes and search efforts. The result was a comprehensive platform that is now the driver for transforming their graduate review process and creating a unified system.

The session was moderated by Lauren Arimoto, a principal from Kennedy & Company, an agency designed to provide colleges and universities with a differentiated advisory offering targeted at addressing their most pressing strategic questions.

Presented by:

  • Andrew E. Bunting, Executive Director of Enrollment Services
  • Jade Perez, Senior Salesforce Analyst
  • Caitlin Shear, Senior Director of Integrated Enrollment Marketing (IEM)
  • Kathy Zimmerman, Salesforce Administrator