Schools throughout East and Southeast regions invest in top CRM provider’s “Community College Suite” to address equity gap

PHILADELPHIA, Pa. (April 16, 2021) — In the past, Community College enrollment has surged in the wake of economic recessions, however that does not appear to be the case following the COVID-19 pandemic. In fact, the National Student Clearinghouse Research Center reports that Community Colleges are seeing a steep decline in enrollment today, particularly among historically underserved populations. 

As institutions across the country observe Community College Month, major Community Colleges and systems are sharing how they plan to combat this decline. Raritan Valley Community College, Mid Michigan College and the Technical College System of Georgia have turned to TargetX’s Community College Suite, a comprehensive CRM, to improve their recruitment, admissions and student success operations — all while better engaging prospective applicants through the user-friendly, mobile-first technology. 

The Technical College System of Georgia is obsessed with student success: Our programs utilize the best available technology to complete our workforce development mission by delivering lifelong education and training to all Georgians and industry partners. We are now expanding our use of best-in-class technology to engage students just as they begin exploring educational opportunities with our colleges,” said Steven Ferguson, Chief Information Officer of the Technical College System of Georgia. “Because of their extensive experience with systems like ours, TargetX was an easy choice as we work to re-imagine and digitize the full student journey.”

“When you combine the effects of the pandemic and the ensuing economic impact on enrollment and retention, this could be a make or break year for many Community Colleges,” said TargetX’s Katie Doviak. “At TargetX, we’re dedicated to ensuring that our clients have all the tools they need to support and engage students from their first moment of interest through completion of their program.” 

“Changes to the employment landscape have hit the East and Southeast regions particularly hard,” said TargetX’s Ashley Crocker. “As people adjust their educational and career paths accordingly, Community Colleges will have to respond to these prospective students with unprecedented levels of agility and engagement. TargetX gives these institutions the tools they need to quickly identify and effectively communicate with new and diverse applicant pools in order to get their enrollment and retention numbers back on track.” 

With TargetX’s Community College Suite, the three systems join the TargetX community of nearly 200 Community and Technical College campuses in:

  • Addressing the specific needs of first-generation, dual-enrollment, adult and other students from diverse backgrounds. 
  • Implementing mobile-first tools to improve and automate processes for recruitment, admissions and student success on campus and beyond.
  • Eliminating manual tasks and optimizing limited resources with a student-centric, one-stop-shop CRM.
  • Creating a far-reaching sense of community, which is especially valuable for colleges that serve commuter students through multiple campuses and online learning hubs.

Community and Technical Colleges looking to combat their own enrollment declines should visit today for access to this proven suite of powerful tools. 

About TargetX

TargetX, a Liaison company, is reimagining the student experience through student lifecycle solutions. Built on the Salesforce platform, TargetX offers comprehensive solutions for admissions and student success to help institutions meet their enrollment challenges and retention needs. Known for innovative technology and higher education expertise, TargetX has been a trusted technology provider for over two decades. 

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About The Technical College System of Georgia

The Technical College System of Georgia, comprised of 22 campuses across the state, provides a unified system of technical education, adult education, and customized business and industry training through programs that use the best available technology and offer easy access to lifelong education and training for all adult Georgians and corporate citizens.

About Raritan Community College

For over 50 years Raritan Valley Community College has been serving the residents and businesses of Somerset and Hunterdon counties, providing accessible and affordable high quality education. 

About Mid Michigan College

Mid Michigan College, with campuses in Harrison and Mt. Pleasant, has been serving its community since 1965. With state-of-the-art facilities, experienced faculty and knowledgeable counselors, Mid is dedicated to helping students get the most out of every class.