Failure is the Only Option: Embracing a Growth Mindset
Dr. Carol Dweck coined the terms “Growth Mindset” and “Fixed Mindset” more than thirty years ago to outline…
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Five Major Benefits of CRM That Empower Community Colleges
Community colleges play a critical role in higher education for over half of today’s post-secondary students. These institutions…
5 Best Practices For Building Highly Effective Forms
As content creators and marketers, we spend a lot of time creating content designed to connect with our…
6 Tips for Engaging Non-Traditional Students
When we think of college students we typically envision a bright-eyed, 18-year-old high school graduate who—with financial support…
A Sneak Peek Into the 2019 Digital Admissions Report
We partnered with mStoner to design a survey exploring the ways teens use a variety of platforms, including…
What’s a Sender Reputation and Why You Should Care About Yours
When we think about building communication plans and drafting emails the first thought is “okay, what’s the content…
5 Signs You’re Not Actually Making Data-Driven Decisions (and What To Do About It)
We talk about making data-driven decisions in the industry all the time. It is often added in leadership…
So You’re New to Strategic Enrollment Management
When I was in kindergarten, one of our art projects was to paint a self-portrait of ourselves as…
Data-Driven Decision Making at Western Connecticut State University
For the past few years, Western Connecticut State University has leveraged the TargetX CRM to engage with and…
5 Tips for Getting the Most Out of Your Online Application
Next to filing your taxes and getting married, applying to college is one of the most important and…