Understanding the 2019 NACAC Decision: What it Means for 2020
We predict that one of the biggest challenges for enrollment leaders in 2020 will be reacting to the…
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SIS vs. CRM: Why Your Student Information System is Not Your System of Engagement
When it comes to higher ed, there are so many software systems with so many different acronyms, it…
5 Things Prospective Students Want to See on an Admissions Site
The average attention span of Gen Z is said to be just eight seconds long, a whole four…
Failure is the Only Option: Embracing a Growth Mindset
Dr. Carol Dweck coined the terms “Growth Mindset” and “Fixed Mindset” more than thirty years ago to outline…
Five Major Benefits of CRM That Empower Community Colleges
Community colleges play a critical role in higher education for over half of today’s post-secondary students. These institutions…
5 Best Practices For Building Highly Effective Forms
As content creators and marketers, we spend a lot of time creating content designed to connect with our…
6 Tips for Engaging Non-Traditional Students
When we think of college students we typically envision a bright-eyed, 18-year-old high school graduate who—with financial support…
A Sneak Peek Into the 2019 Digital Admissions Report
We partnered with mStoner to design a survey exploring the ways teens use a variety of platforms, including…
What’s a Sender Reputation and Why You Should Care About Yours
When we think about building communication plans and drafting emails the first thought is “okay, what’s the content…
5 Signs You’re Not Actually Making Data-Driven Decisions (and What To Do About It)
We talk about making data-driven decisions in the industry all the time. It is often added in leadership…