Strategic Enrollment Management Solution Heightened with New Offering

BOSTON — Jenzabar®, Inc., a leading provider of software, strategies and services for higher education, has announced today a corporate direction aimed at strengthening its strategic enrollment management solution through a new offering, Jenzabar Recruitment Manager™ (JRM).

Jenzabar has partnered with the leading student-recruiting firm, TargetX, to deliver heightened enrollment capabilities through its cloud-based CRM system. JRM leverages the Student Recruitment Manager® developed in 2008 by TargetX and powered by the platform of The worldwide leader in on-demand customer relationship management and a pioneer in cloud computing, was named the Most Innovative Company in the world by Forbes Magazine.

The U.S. Center for Education Statistics recently reported that two-year and four-year higher education institutions had an all time enrollment high of 19.1 million in 2010 and projected a 9% increase in student enrollment between 2010 and 2018*. The new Jenzabar Recruitment Manager is a cloud-based customer relationship management system that will help institutions of higher education sift through an ever-growing pool of potential prospects to find and connect with a more qualified and targeted pool of candidates. With JRM, Admissions departments can focus on engaging with students and determining best-fit rather than on data files and duplicates.

“Admissions offices want to concentrate on recruiting the right students — not on moving data from one system to another and pumping out impersonal communications,” said Robert A. Maginn, Jr., Jenzabar Chairman and Chief Executive Officer. “Providing our clients with a cloud-based enrollment management solution, JRM, will help them simplify processes and effectively carry out engaging and personalized recruitment efforts, even through social networking and mobile devices.”

Among the strengths of JRM are TargetX’s built-in electronic communication tools, including the leading email broadcasting and online chat tools in higher education marketing. Jenzabar Recruitment Manager has an intuitive user interface with automated workflow for communicating and collaborating with prospective candidates. Other features include real-time reporting and dashboards, travel management, and social media tracking.

“The Jenzabar Recruitment Manager will have a major impact on higher education,” said TargetX CEO Brian Wm. Niles. “It combines the power of TargetX’s system on the Salesforce platform with the extraordinary experience and reputation of Jenzabar. We are continuing to develop our products and services, and we remain committed to being the most innovative technology and consulting company serving higher education.”

*SOURCE: U.S. Department of Education, National Center for Education Statistics.

About TargetX

TargetX is the leading student-recruiting firm serving higher education. It offers both technology tools and consulting services designed to help colleges recruit today’s more sophisticated, web-savvy students. Founded in 1998 on the belief that colleges need to change the way they communicate with prospects and their families, TargetX has been a forward-thinking leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing. More recently, TargetX launched an Education & Training Center (ETC) where admissions professionals can collaborate and brainstorm with colleagues and thought leaders through coursework and office retreats.

To learn more, visit

About Jenzabar, Inc.

Jenzabar, Inc. is a leading provider of enterprise software and services developed exclusively for higher education. With more than 40 years of combined experience offering technology solutions to colleges and universities, Jenzabar is the trusted partner of choice to more than 700 educational communities worldwide, including private liberal arts, state, and community colleges and business, medical, law and other graduate schools. Jenzabar is headquartered in Boston, Massachusetts, with regional offices located across the United States.

For further information, visit