PHILADELPHIA, March 6, 2017 — TargetX, the foremost provider of student lifecycle solutions for higher education, announces its Spring ‘17 Product Release focused on enhanced student communication, engagement, and success. Major features include a new Email Campaign Builder with unprecedented usability, a substantial update to critical advisor task and student issue management tools in the Student Success Center, and a revamped version of Schools App designed to improve student adoption.

Sasha Peterson, CEO of TargetX, says, “With our Spring ‘17 Release, TargetX continues to deliver on its bold vision of offering a complete student lifecycle solution. We already have the only single platform solution that addresses enrollment and student retention. The exciting new features of this release dramatically improve usability and will, in turn, significantly drive adoption.”

A key innovation in the Spring Release is the Email Campaign Builder. It delivers an intuitive interface for broadcast scheduling that enables effortless email setup, review, management, testing, and automation. The Builder encourages teams to proactively communicate with prospects and existing students while gathering easy-to-understand analytics about campaign performance.

“Through the Email Campaign Builder, our clients will see—with clarity and ease—the impact of their campaign messaging to assess, adjust, and become more effective with student communication and success,” explains Colby Lavin, VP of Product. “This release is just one of many exciting additions to come for our clients. We will never stop refining and improving upon our product suite.”

Another exciting release feature is a significant update to the Student Success Center that provides a fuller and more actionable picture of a student. Advisors are now able to view relevant and timely student information in a centralized dashboard. Student Success Center tracks all activities so that advisors can easily observe the progression of a student issue via a timeline and drill deeper into any related activity.

Lastly, institutions are better able to support students through the online mobile community, Schools App, and its completely redesigned and truly modernized interface. The new Schools App interface will streamline and simplify student access to the community—allowing for improved communication with their peers, the institution, and staff on campus.

The Spring ‘17 Release is the first in a series of three major releases in 2017 centered around the student experience.

Learn more about the product release at

About TargetX
TargetX is reimagining the student experience through student lifecycle solutions. Built on the Salesforce platform, TargetX offers comprehensive solutions for admissions and student success to help institutions meet their enrollment challenges and retention needs. Known for innovative technology and higher education expertise, TargetX has been a trusted technology provider for 18 years.