Build Community and Increase Yield with TargetX Schools App

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Enhance your engagement strategy by turning the tables on traditional social media platforms and promoting student connections with a private, university-branded mobile app.

Deliver the right message, at the right time based on students’ needs.

We found that 9 in 10 students want to receive personalized communications from admissions offices, tailored specifically to them. By monitoring the Schools App newsfeed and using the Keyword Alerts tool, you can uncover common themes and frequently asked questions to deliver the right messaging at the right time. Using the Survey tool, you can poll students within the app to find out more about their interests and send targeted outreach based on their responses — which automatically sync with your CRM and are added to a student’s contact record. Best of all, Schools App allows you to send Announcements (aka push notifications!) so that you can be sure important updates are seen by students.

Allow students to build their network even before stepping foot on campus.

It’s important for students to find friends before they come to campus, and students who have had at least nine interactions within Schools App are 93% more likely to enroll. Students can take advantage of the Roommate Finder feature to solidify a roommate, or simply search within the app based on profile characteristics to make new friends with similar interests. By leveraging the Private Messaging tool, students can interact with one another directly and even reach out to faculty and staff. Aside from posting in the general newsfeed and sending direct messages, students can also create Meetups that other students can view details for and attend, like a trivia or movie night.

Understand the bigger picture to enroll more students with Enrollment Intelligence.

Students who join Schools App show a strong interest to be involved with your university community early on, but the Enrollment Intelligence tool provides staff with deeper insight into which students are most likely to enroll based on their activity. By tailoring communications and sending hyper-personalized Announcements to students with the highest activity level scores, you can quickly convert more admits to enrolled students. With Schools App, you can monitor student engagement, gain valuable insight into real-time discussions, and effectively enroll more students each year.

6735350 Schools App Logins in 2018
331315 Active Students in Schools App
2034354 Private Messages Sent in 2018

TargetX Recruitment Suite Provides the Features You Need to Increase Applications

Workflow Automation

Automatically assign prospects to recruiters based on territory mappings, route applications to reviewers, and much more.

Form Builder

Create web forms for inquiries and events that record submission data on the student record in real time.

Keep Students Connected and Delighted Throughout the Student Journey

Go beyond the traditional student lifecycle with the TargetX suite of solutions. Delight your students in every interaction, every communication, and every click with out-of-the-box technology that puts the student experience front and center in recruitment and retention.

Recruitment Suite

Transform enrollment management and power admissions productivity with intuitive, mobile-first functionality designed just for higher ed.

Retention Suite

Build meaningful connections with current students and improve their experience with prescriptive technology that drives outcomes.

Best of All, TargetX Plays Well With Others:

TargetX 💕's

TargetX is a proud partner of, and all of our solution suites are certified EDA core compatible. is the higher education and nonprofit branch of, the #1 CRM platform in the world.

Visit the Salesforce AppExchange to find a community of partners that can further enhance your TargetX CRM and the student experience!

TargetX CRM + Your SIS = 🤝

TargetX institutions have bi-directional integrations with student information systems like Banner, Colleague, PeopleSoft, PowerCampus, Jenzabar, and even homegrown or mainframe systems. TargetX also integrates with data management providers like Axiom to validate data accuracy, prevent duplicate records, and increase productivity.

Easily Process Payments in TargetX 💰

TargetX integrates with common higher ed payment gateways like PayPal, TouchNet, Elavon, HigherOne/CASHNet, Nelnet, CyberSource, ACI/OPC, and many more. All payments collected through your preferred payment gateway are automatically recorded on the student record in the CRM.

TargetX Supports Your Centralized App 📝

TargetX provides functionality to directly load data and documents from online applications like the Common Application (SDS), CAS applications like GMAC (LOR), and statewide application services like ApplyTexas into the CRM. Many institutions choose to adopt the TargetX Online Application in addition to their centralized application to support an improved student experience.

TargetX Keeps Your Score Data 💯

TargetX provides pre-built file imports and releases for test score providers including SAT, ACT, TOEFL, GMAT, GRE, Advanced Placement, and many more. TargetX also supports direct integration with Parchment for transcript management and offers imports for various search/marketing data providers such as NRCCUA, SSS, and Cappex.

TargetX Plays Well With Others:

TargetX institutions have bi-directional integrations with their existing student information system. Plus, TargetX provides pre-built imports and releases annual updates for common higher ed test score providers, transcript management systems, search/marketing data providers, centralized applications, and payment gateways to minimize administrative work in the CRM and maximize time spent supporting students.

Learn How TargetX Can Help You Achieve Results