Required Reading: Colleges Use Facebook Ads to Target Applicants, Parents, and Lawmakers

Higher Education recruitment methods are changing as the landscape for social media platforms become more and more relevant. This article states that “It’s [Facebook] an emerging battleground in higher education’s competition for students, whether at elite public flagships or for-profit colleges.”   With prospective students becoming more accustomed to advertising through digital and social outlets, one might wonder how this is not used by every institution.

Required Reading: Community Colleges – Being Good Neighbors

Eleanor Roosevelt said, “You must do the things you think you cannot do.” I heard this quote from a customer of mine while working as a General Manager for a retail store. We were casually talking about a product when she asked if I had a college degree.

Meet Shalese Cordon

Shalese Cordon is an Implementation Consultant at TargetX and works out of our Philadelphia, PA office. We sat down with Shalese this month to learn more about her higher ed experience before TargetX and what her role as an Implementation Consultant entails. 

Required Reading: Understanding today’s part-time student

American college students are changing. Did you know that 37% of the undergraduate population is now made up of part-time students? These students are oftentimes older, balancing families and finances, and working while pursuing their education. And our required reading this week will help you understand them a little bit better.

5 Things You Must Do at NACAC 2017

As we approach the 73rd National NACAC Conference, we wanted to help you prepare for the event! Here are a few things that you must do while you’re in Boston for #NACAC17: 1. Plan Your Schedule Ahead of Time. NACAC 2017 will have over 150 sessions, which can seem a bit overwhelming—especially if it’s your first time attending.

Travel Tips & Tricks: Flying

Travel season is BACK! And we’re here to help you prepare for a successful next couple of months! We’re sharing some travel tips and advice from X-er’s who spend time on the road all year long. This week, we’re talking about FLYING.
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