Getting the Most Out of the Exhibit Hall at NACAC

During the coming week, many of us will make our annual pilgrimage to the National Association of College Admission Counseling (NACAC) conference this year in Columbus, Ohio. Over a quarter of a century ago I attended my first NACAC conference and today I look back at all I have learned on how to make the most of this annual event.
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The Three Types of Students That Fill Your Class (and how to recruit them)

Guest Author for this post: Gil Rogers, Chegg Enrollment Services Chegg is a Platinum Sponsor of the 2016 TargetX CRM Summit This post originally appeared on LinkedIn on April 25, 2016 Ah … spring.  The time of year when we start to try to look ahead to our next class while keeping one foot in the fires of yield for this year’s class.
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Highlights from TACAC: Trailblazing through Transition

We’ve made it through the National Candidate’s Reply deadline, and although the work of the college admission office is far from over after May 1, many of my colleagues have found time to take a breath and reflect with me on the future predicted by the TACAC Conference last month.
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The Top 5 Reasons to Attend the CRM Summit

I may be a little biased, but the CRM Summit is my favorite event of year. I love getting the opportunity to meet our clients and hear their stories every summer! Beyond that, we’ve got a lot of really cool things happening at this year’s Summit and I wanted to share what I think are the top 5 reasons to join us in San Diego in July!
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Applicants Gone Wild

Gone are the days of applying to just a couple of colleges by sitting at a computer (or in my case, a typewriter), filling out page after page of questions, crafting creative essays, and sending along a fee by check to each institution.

The Right Communication At The Right Time

In today’s technology-driven world, high school students are using their smartphones to communicate not only with friends and family, but also college admissions. They’re finding and adapting new types of communication to fit their college-bound needs. So how do admissions counselors optimize mobile technology to recruit and enroll their future students?

Can Text Messaging Simplify the Admissions Process?

Submitting college applications. Sending transcripts. Personalizing essays. Coordinating references. The list goes on and on. Applying to college is often a grueling process, particularly when students lack the guidance and resources to properly navigate the admissions system. Recognizing these issues, the White House’s Office of Public Engagement has teamed up with Huge and Civic Nation to pilot a text messaging program called Up Next.

Top 10 Technology Priorities for 2016

From student information systems to MOOCs and e-learning, technology has become enmeshed in all aspects of higher education. So it’s no surprise that technology can have a profound effect on student progress and success. However, in response to accelerated advancements in technology, institutions must re-evaluate their existing resources and processes to ensure that their technologies are able to support today’s students.

How ESSA Impacts College Student Success

It’s been one month since the Every Student Succeeds Act was signed into law. As the most recent iteration of the Elementary and Secondary Education Act, this law seeks to give states more authority and accountability over achievement goals, academic standards, assessment, and intervention strategies.

New Kid on the Block: Ovum Consulting Shares Pepperdine’s Success with Our Campuswide CRM

We’ve all seen it—campus departments operating independently from one another, housing data and processes in varying silos of isolation. But to transform the student experience, institutions must invest in technology solutions that help build relationships and advance lifelong communications with their most important constituencies from recruitment through advancement.
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