On the Cutting-Edge: Western Governors University Uses Text Analytics to Make Institutional Changes, Enhancing Student Satisfaction and Success

Predictive analytics has become increasingly popular in the higher education community, as leadership seeks to determine students’ likelihood to enroll or withdraw from a given institution. Western Governors University (WGU), a private, nonprofit, online institution, has a dedicated research team at the forefront of the predictive analytics push.

“Reading is the sole means by which we slip, involuntarily, often helplessly, into another's skin, another's voice, another's soul.” — Joyce Carol Oates

Random Reads

Occasionally, I will share three somewhat random articles that caught my attention that I think might spur some conversation (or at least make you ponder the ideas). I welcome your comments here — as well as articles you feel we should all be reading.

Be the Customer

You’ll hear me talk (and rant) about customer service and how I believe it’s the silver bullet to many institution’s issues building and maintaining a prosperous enrollment-to-endowment effort.  And frankly, it hasn’t been one of higher education’s strong suits.  But perhaps for some struggling to meet that first year enrollment this summer, keeping those you enroll or hitting that fund raising goal, some simple, yet powerful tips are in order.

Western Illinois University Uses Enrollment Intelligence to Strengthen Their Existing Predictive Model

Part three of our Enrollment Intelligence series features Andrew Borst, Director of Admissions at Western Illinois University, discussing how he incorporates students’ social behavioral data into his existing predictive model.

Having never worked in admissions, Andrew Borst stepped into the Director of Admissions role at Western Illinois University after being recommended by an enrollment management consulting firm.

Douglas College Enhances New Student Orientation Program While Saving Money

Douglas College is known for delivering one of the most comprehensive and diverse orientation campaigns in the province of British Columbia, serving a wide variety of students, parents and partners. However, a significant percentage of students were still missing out on this vital transition experience.

Uversity Welcomes First Vice President of Enrollment Services

We are excited to announce that Scott Lomas has joined the Uversity team as the company’s new Vice President of Enrollment Services. With extensive experience in higher education, Scott will oversee Uversity’s new strategic initiative to help higher education institutions achieve the class that they want by providing predictive enrollment analytics that are based on real-time student behavior.
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