In today’s world, earning a graduate degree or certificate is seen as the path to success and advancement. But graduate recruiting practices have not kept pace with the realities of who today’s graduate students are.

Competition for students is fierce and potentially lucrative, yet many admissions offices utilize outdated recruitment practices designed to attract only the type of prospects we traditionally think of as graduate students.

How can your institution maximize the changing landscape of higher education to attract the best students for your graduate programs? Step one is learning who these “new” traditional graduate students are and what messaging resonates with them.

Check out our infographic below to learn more about the “new” traditional students. Then download our e-book, “Engaging the New Traditional Graduate Student” to learn how you can better engage with these students.




Ready to engage with your prospective students?

Download our e-book to learn how.