SIS vs. CRM: Why Your Student Information System is Not Your System of Engagement
When it comes to higher ed, there are so many software systems with so many different acronyms, it…
Best Practices in Higher Ed
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Five Major Benefits of CRM That Empower Community Colleges
Community colleges play a critical role in higher education for over half of today’s post-secondary students. These institutions…
5 Best Practices For Building Highly Effective Forms
As content creators and marketers, we spend a lot of time creating content designed to connect with our…
What’s a Sender Reputation and Why You Should Care About Yours
When we think about building communication plans and drafting emails the first thought is “okay, what’s the content…
5 Signs You’re Not Actually Making Data-Driven Decisions (and What To Do About It)
We talk about making data-driven decisions in the industry all the time. It is often added in leadership…
So You’re New to Strategic Enrollment Management
When I was in kindergarten, one of our art projects was to paint a self-portrait of ourselves as…
6 Signs You Need a New Admissions CRM
By: Nicole Baldassarre, CRM Consultant @ TargetX Is your admissions CRM truly working for you, or do you…
Student Journeys & Student Success: Assessing Your Engagement Across the Student Lifecycle
Sometimes, as student services professionals, we can get so caught up in day-to-day work that we forget to…
60 Years and Tens of Millions of Dollars Spent on Student Success, with Little Progress Achieved. Why?
By: Sasha Peterson, CEO When I first asked my dad about his college experience, he recalled one of…
Is Email Dead or Did College Admissions Kill It?
Ten years ago, we heard that print communication was dead. Any national conference or webinar was saying to…