TargetX Blog

TikTok, the fastest growing social platform of the decade, has taken the world by storm, leaving marketers and admissions teams wondering how they can make use of this new Gen-Z and Millennial favorite. TikTok was founded in 2016 by a…

Let’s talk adoption. When you choose to implement a new CRM, adoption happens on two planes. The first and most obvious is the big-picture level. This is where you’ll redesign processes or procedures to leverage all of the shiny features…

We predict that one of the biggest challenges for enrollment leaders in 2020 will be reacting to the change in the NACAC code of ethics that took place earlier this year. In case you missed it, at their annual conference,…

When it comes to higher ed, there are so many software systems with so many different acronyms, it can be overwhelming when it comes time to make a decision or prioritize your choices. And of course, there’s also the budget…

The average attention span of Gen Z is said to be just eight seconds long, a whole four seconds shorter than their millennial counterparts. This means they are harder to engage, quicker to click away from something, and more difficult…

Dr. Carol Dweck coined the terms “Growth Mindset” and “Fixed Mindset” more than thirty years ago to outline the differences in how people tend to think about our talents, abilities, and intelligence. Her 2014 Ted Talk “The power of believing…

Community colleges play a critical role in higher education for over half of today’s post-secondary students. These institutions serve everyone — from the high school student seeking college-level coursework to the lifelong learner taking a foreign language class to prepare…

As content creators and marketers, we spend a lot of time creating content designed to connect with our desired audience and turn our prospects into customers, students, and clients. But just because you put the content out there doesn’t mean…

When we think of college students we typically envision a bright-eyed, 18-year-old high school graduate who—with financial support from their parents—will enroll in a four-year college where they’ll live full-time in an ivy-laden dormitory and graduate in four to five…

We partnered with mStoner to design a survey exploring the ways teens use a variety of platforms, including social media, websites, and digital ads, during their college search.  We put our findings together to create the 2019 Digital Admissions Report, full…