Last week, our CEO, Sasha Peterson, sat down for a conversation with Zach Busekrus of the Enrollify Podcast to discuss the myth of the student lifecycle. The higher ed industry has been throwing around buzzwords like “student lifecycle” and “from cradle to grave” for years now without really knowing what they mean, or seeing any meaningful change take place. In this episode, Sasha and Zach discuss how we can improve as an industry, and answer questions such as:

  1. What is the difference between Student Lifecycle Management and Enrollment Management?
  2. Dozens of software solutions over the last decade, TargetX included, have claimed to be the solution to our nation’s retention problem and yet, we still can’t get graduation rates above 60%. Why do you think this is?
  3. What do schools need to have in place before they purchase enrollment management and student retention software? How do schools evaluate if they’re ready or not?
  4. What do you think TargetX does better than any other higher ed CRM? Where do you think you all have the most opportunity to grow?

Listen to the full episode below: